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The creation and the launch
of the Pepsi Generation was really the first
national ad campaign to celebrate the user
of the product instead of the product itself
of the Pepsi Generation was really the first
national ad campaign to celebrate the user
of the product instead of the product itself
Full Transcript
00:00:01.000 --> 00:00:03.936
The creation and the launch
of the Pepsi Generation
00:00:03.969 --> 00:00:08.275
was really the first
national ad campaign
00:00:08.308 --> 00:00:12.245
to celebrate the user
of the product
00:00:12.279 --> 00:00:15.981
instead of the product itself.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
