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The idea that this product is so proprietary and so special
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Cola Wars

The idea that this product isso proprietary and so special that the formula is kepttop...

The idea that this product is
so proprietary and so special that the formula is kept
top secret. Do I know the Coke formula? No

Full Transcript

00:00:01.000 --> 00:00:04.304
The idea that this product is so proprietary and so special
00:00:04.338 --> 00:00:07.002
that the formula is kept top secret.
00:00:07.039 --> 00:00:09.209
Do I know the Coke formula?
00:00:09.243 --> 00:00:11.077
No.
Duration
11 seconds
Views
20
Timestamp in Movie
00:18:14
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Very few people in the company - Cola Wars 00:14
Very few people in the company
I mean, they would do it with a straight face, - Cola Wars 00:05
I mean, they would do it with a straight face,
That there were never more than three people that knew it. - Cola Wars 00:05
That there were never more than three people that knew it.
How many ingredients can there be in Coke? - Cola Wars 00:12
How many ingredients can there be in Coke?
Keeping the formula secret - Cola Wars 00:29
Keeping the formula secret
So Coke left. It was like, - Cola Wars 00:05
So Coke left. It was like,
We're not giving up 7X, that's for sure." - Cola Wars 00:16
We're not giving up 7X, that's for sure."
So the marketing worked on me, - Cola Wars 00:09
So the marketing worked on me,
Yeah. Okay. - Cola Wars 00:05
Yeah. Okay.
From a taste perspective, that was, for me, easy to tell. - Cola Wars 00:05
From a taste perspective, that was, for me, easy to tell.
Coke's formula - Cola Wars 00:29
Coke's formula
You rarely saw a man in any TaB work. - Cola Wars 00:08
You rarely saw a man in any TaB work.
A little tepid. - Cola Wars 00:09
A little tepid.
In the ongoing struggle for shelf space and market shares, - Cola Wars 00:07
In the ongoing struggle for shelf space and market shares,
That was what was exciting about the '80s at Coca-Cola. - Cola Wars 00:12
That was what was exciting about the '80s at Coca-Cola.
And everything's on the table." - Cola Wars 00:34
And everything's on the table."
And you're going to drink it - Cola Wars 00:05
And you're going to drink it
It was a risk, because if it didn't work, - Cola Wars 00:06
It was a risk, because if it didn't work,
Coke had to think long and hard - Cola Wars 00:13
Coke had to think long and hard
Roberto Goizueta was absolutely serious - Cola Wars 00:13
Roberto Goizueta was absolutely serious