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The Pepsi Challenge was like
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Cola Wars

The Pepsi Challenge was like a bomb going offin Atlanta

The Pepsi Challenge was like a bomb going off
in Atlanta

Full Transcript

00:00:01.000 --> 00:00:02.301
The Pepsi Challenge was like
00:00:02.335 --> 00:00:04.057
a bomb going off in Atlanta.
Duration
5 seconds
Views
50
Timestamp in Movie
00:07:56
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Again, that's just not the way you did business. - Cola Wars 00:04
Again, that's just not the way you did business.
You didn't call attention to the other person's product, - Cola Wars 00:08
You didn't call attention to the other person's pr...
They said, "This is unfair advertising." - Cola Wars 00:13
They said, "This is unfair advertising."
And I'm looking for the Coke drinker - Cola Wars 00:05
And I'm looking for the Coke drinker
So Bill Cosby, at the time, of course, was Mr. Wholesome. - Cola Wars 00:05
So Bill Cosby, at the time, of course, was Mr. Wholesome.
Family man wearing the funny sweaters, - Cola Wars 00:07
Family man wearing the funny sweaters,
He was put into service to be Coke's great defender. - Cola Wars 00:07
He was put into service to be Coke's great defender.
I remember the Bill Cosby ads, - Cola Wars 00:05
I remember the Bill Cosby ads,
Every advertisement that Coke launched - Cola Wars 00:08
Every advertisement that Coke launched
And you could tell that they were worried. - Cola Wars 00:22
And you could tell that they were worried.
But in food stores in this country in the late '70s, - Cola Wars 00:13
But in food stores in this country in the late '70s,
There's great satisfaction knowing that - Cola Wars 00:12
There's great satisfaction knowing that
I've never had a Coke in my life. - Cola Wars 00:05
I've never had a Coke in my life.
Brand loyalty was sort of the dominant theme - Cola Wars 00:11
Brand loyalty was sort of the dominant theme
People at Coca-Cola take this pretty seriously, - Cola Wars 00:06
People at Coca-Cola take this pretty seriously,
It's hard to comprehend at the time - Cola Wars 00:10
It's hard to comprehend at the time
They called it "that other cola company." - Cola Wars 00:05
They called it "that other cola company."
Grown men, head of corporations, - Cola Wars 00:07
Grown men, head of corporations,
It was really rare to hear the word "Pepsi" at Coke, - Cola Wars 00:12
It was really rare to hear the word "Pepsi" at Cok...
Coca-Cola immediately started flowing through our veins. - Cola Wars 00:05
Coca-Cola immediately started flowing through our veins.