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The soft drink business was a multi-billion-dollar
industry in the 1980s. The stakes couldn't be higher
for Coke's new leadership, as they were about to face
a new adversary at the helm of Pepsi: a self-proclaimed cola warrior
named Roger Enrico. Roger was
an exceptionally talented sales and marketing executive who was the head of sales
and marketing at our company-owned
bottling plants, who later went on to become
the CEO of PepsiCo
industry in the 1980s. The stakes couldn't be higher
for Coke's new leadership, as they were about to face
a new adversary at the helm of Pepsi: a self-proclaimed cola warrior
named Roger Enrico. Roger was
an exceptionally talented sales and marketing executive who was the head of sales
and marketing at our company-owned
bottling plants, who later went on to become
the CEO of PepsiCo
Full Transcript
00:00:01.000 --> 00:00:02.902
The soft drink business
00:00:02.936 --> 00:00:05.839
was a multi-billion-dollar
industry in the 1980s.
00:00:05.872 --> 00:00:08.808
The stakes couldn't be higher
for Coke's new leadership,
00:00:08.842 --> 00:00:10.999
as they were about to face
a new adversary
00:00:10.001 --> 00:00:12.545
at the helm of Pepsi:
00:00:12.579 --> 00:00:16.416
a self-proclaimed cola warrior
named Roger Enrico.
00:00:16.449 --> 00:00:18.999
Roger was
an exceptionally talented
00:00:18.998 --> 00:00:20.486
sales and marketing executive
00:00:20.052 --> 00:00:21.788
who was the head of sales
and marketing
00:00:21.821 --> 00:00:23.957
at our company-owned
bottling plants,
00:00:23.099 --> 00:00:26.826
who later went on to become
the CEO of PepsiCo.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
