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The top brass
at Coca-Cola needed someone with bold ideas to drastically
shake things up. Marketing expert
Sergio Zyman was the perfect man
for the job. I don't think anybody
would invite Sergio to lunch unless they wanted things
shaken up
at Coca-Cola needed someone with bold ideas to drastically
shake things up. Marketing expert
Sergio Zyman was the perfect man
for the job. I don't think anybody
would invite Sergio to lunch unless they wanted things
shaken up
Full Transcript
00:00:01.000 --> 00:00:03.601
The top brass
at Coca-Cola needed someone
00:00:03.635 --> 00:00:06.437
with bold ideas to drastically
shake things up.
00:00:06.471 --> 00:00:08.207
Marketing expert
Sergio Zyman
00:00:08.024 --> 00:00:10.575
was the perfect man
for the job.
00:00:10.608 --> 00:00:12.577
I don't think anybody
would invite Sergio to lunch
00:00:12.061 --> 00:00:14.088
unless they wanted things
shaken up.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
