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Then they tried to market two products side by side
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Cola Wars

Then they tried to market Classic Coke and New Coke

Then they tried to market
two products side by side: Classic Coke and New Coke

Full Transcript

00:00:01.000 --> 00:00:04.737
Then they tried to market two products side by side:
00:00:04.771 --> 00:00:07.106
Classic Coke and New Coke.
Duration
7 seconds
Views
16
Timestamp in Movie
01:14:47
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
The slogan of the day was "Coke are it." - Cola Wars 00:07
The slogan of the day was "Coke are it."
Pepsi's attack on New Coke - Cola Wars 00:08
Pepsi's attack on New Coke
In the first ten hours after the Coke announcement Despite Pepsi's confidence, - Cola Wars 00:08
In the first ten hours after the Coke announcement Despite P...
New Coke was a success in terms of two things. - Cola Wars 00:05
New Coke was a success in terms of two things.
The company rediscovered the fact that the consumer said, - Cola Wars 00:16
The company rediscovered the fact that the consumer said,
In one of the most dramatic - Cola Wars 00:30
In one of the most dramatic
Your president of Coca-Cola U.S.A. gave a speech, - Cola Wars 00:07
Your president of Coca-Cola U.S.A. gave a speech,
Intrinsics means I buy the product - Cola Wars 00:05
Intrinsics means I buy the product
Extrinsics are, I buy the product - Cola Wars 00:07
Extrinsics are, I buy the product
Used to be we bought product - Cola Wars 00:05
Used to be we bought product
Your image, never mind the bad old days last summer, - Cola Wars 00:08
Your image, never mind the bad old days last summer,
I don't like to be immodest about it, - Cola Wars 00:08
I don't like to be immodest about it,
It was not just an emotional reaction. - Cola Wars 00:05
It was not just an emotional reaction.
It was four positive share points for Coca-Cola - Cola Wars 00:07
It was four positive share points for Coca-Cola
In other words, people came back to Coke, - Cola Wars 00:38
In other words, people came back to Coke,
If you don't take risks, you stagnate. - Cola Wars 00:04
If you don't take risks, you stagnate.
And this was an example of Coke taking a risk. - Cola Wars 00:04
And this was an example of Coke taking a risk.
And they ended up with an outcome - Cola Wars 00:18
And they ended up with an outcome
But like with so many things in history, - Cola Wars 00:17
But like with so many things in history,
Suddenly, everybody was talking about Coke. - Cola Wars 00:04
Suddenly, everybody was talking about Coke.