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There was a theory at the time
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Cola Wars

There was a theoryat the time that Coke had purposelydone this. If you look atthe reality...

There was a theory
at the time that Coke had purposely
done this. If you look at
the reality of it, it's absurd on the face

Full Transcript

00:00:01.000 --> 00:00:02.502
There was a theory at the time
00:00:02.535 --> 00:00:04.971
that Coke had purposely done this.
00:00:05.996 --> 00:00:06.205
If you look at the reality of it,
00:00:06.239 --> 00:00:07.874
it's absurd on the face.
Duration
8 seconds
Views
24
Timestamp in Movie
01:14:12
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
That's how into this people were, - Cola Wars 00:04
That's how into this people were,
They spent billions of dollars - Cola Wars 00:18
They spent billions of dollars
They're both yours, - Cola Wars 00:05
They're both yours,
Then they tried to market two products side by side: - Cola Wars 00:07
Then they tried to market two products side by side:
The slogan of the day was "Coke are it." - Cola Wars 00:07
The slogan of the day was "Coke are it."
Pepsi's attack on New Coke - Cola Wars 00:08
Pepsi's attack on New Coke
In the first ten hours after the Coke announcement Despite Pepsi's confidence, - Cola Wars 00:08
In the first ten hours after the Coke announcement Despite P...
New Coke was a success in terms of two things. - Cola Wars 00:05
New Coke was a success in terms of two things.
The company rediscovered the fact that the consumer said, - Cola Wars 00:16
The company rediscovered the fact that the consumer said,
In one of the most dramatic - Cola Wars 00:30
In one of the most dramatic
Your president of Coca-Cola U.S.A. gave a speech, - Cola Wars 00:07
Your president of Coca-Cola U.S.A. gave a speech,
Intrinsics means I buy the product - Cola Wars 00:05
Intrinsics means I buy the product
Extrinsics are, I buy the product - Cola Wars 00:07
Extrinsics are, I buy the product
Used to be we bought product - Cola Wars 00:05
Used to be we bought product
Your image, never mind the bad old days last summer, - Cola Wars 00:08
Your image, never mind the bad old days last summer,
I don't like to be immodest about it, - Cola Wars 00:08
I don't like to be immodest about it,
It was not just an emotional reaction. - Cola Wars 00:05
It was not just an emotional reaction.
It was four positive share points for Coca-Cola - Cola Wars 00:07
It was four positive share points for Coca-Cola
In other words, people came back to Coke, - Cola Wars 00:38
In other words, people came back to Coke,
If you don't take risks, you stagnate. - Cola Wars 00:04
If you don't take risks, you stagnate.