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These were unessential products
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Cola Wars

These wereunessential products. And so consequently, that genius behindall of this is that...

These were
unessential products. And so consequently, that genius behind
all of this is that the advertising
was creating emotional bonds
with consumers

Full Transcript

00:00:01.000 --> 00:00:03.568
These were unessential products.
00:00:03.602 --> 00:00:05.204
And so consequently,
00:00:05.238 --> 00:00:08.174
that genius behind all of this
00:00:08.207 --> 00:00:11.576
is that the advertising was creating
00:00:11.061 --> 00:00:14.018
emotional bonds with consumers.
Duration
14 seconds
Views
14
Timestamp in Movie
00:50:03
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
By this time you had Pepsi fully ensconced - Cola Wars 00:19
By this time you had Pepsi fully ensconced
At the peak of Coca-Cola's - Cola Wars 00:33
At the peak of Coca-Cola's
So they went into crisis mode. - Cola Wars 00:06
So they went into crisis mode.
The top brass at Coca-Cola needed someone - Cola Wars 00:15
The top brass at Coca-Cola needed someone
Sergio Zyman was one of those rare individuals - Cola Wars 00:08
Sergio Zyman was one of those rare individuals
He started at Pepsi and ended up at Coca-Cola. - Cola Wars 00:05
He started at Pepsi and ended up at Coca-Cola.
Sergio recognized that all the news - Cola Wars 00:07
Sergio recognized that all the news
Somehow, Coke had to re-establish themself - Cola Wars 00:08
Somehow, Coke had to re-establish themself
Even since the beginning of the Pepsi Challenge, - Cola Wars 00:31
Even since the beginning of the Pepsi Challenge,
My boss at the time was a fella named Tony Tortorici, - Cola Wars 00:11
My boss at the time was a fella named Tony Tortorici,
It was like taking a blood oath. - Cola Wars 00:07
It was like taking a blood oath.
When we walked into the conference room, - Cola Wars 00:09
When we walked into the conference room,
The idea that we needed to change our formula - Cola Wars 00:09
The idea that we needed to change our formula
I thought, "Wow." - Cola Wars 00:10
I thought, "Wow."
It's like being brought into a fraternity or a sorority. - Cola Wars 00:04
It's like being brought into a fraternity or a sorority...
And then they say, "And guess what we're gonna do. - Cola Wars 00:04
And then they say, "And guess what we're gonna do.
We're going to change the taste of Coke." - Cola Wars 00:31
We're going to change the taste of Coke."
In April 1985, - Cola Wars 00:13
In April 1985,
"You're invited to New York Tuesday, - Cola Wars 00:19
"You're invited to New York Tuesday,
Roger received a phone call one night - Cola Wars 00:09
Roger received a phone call one night