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They felt like they're coming on strong
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Cola Wars

They felt likethey're coming on strong, they're going to squash Pepsifor good with this

They felt like
they're coming on strong, they're going to squash Pepsi
for good with this

Full Transcript

00:00:01.000 --> 00:00:03.903
They felt like they're coming on strong,
00:00:03.936 --> 00:00:07.072
they're going to squash Pepsi for good with this.
Duration
7 seconds
Views
24
Timestamp in Movie
01:01:45
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
So they were totally caught off guard - Cola Wars 00:07
So they were totally caught off guard
They introduce New Coke in April of 1985, - Cola Wars 00:25
They introduce New Coke in April of 1985,
I'd like to invite you to the lobby - Cola Wars 00:05
I'd like to invite you to the lobby
- Thank you. - Thank you. - Cola Wars 00:04
- Thank you. - Thank you.
A bunch of us were up in Roger's office, - Cola Wars 00:09
A bunch of us were up in Roger's office,
You want us to achieve through all this?" - Cola Wars 00:06
You want us to achieve through all this?"
"Kill New Coke." - Cola Wars 00:19
"Kill New Coke."
There was music and product sampling. - Cola Wars 00:21
There was music and product sampling.
I think their move today is a clear admission of that fact. - Cola Wars 00:04
I think their move today is a clear admission of that fact.
You know, it's quite obvious that when something is right, - Cola Wars 00:05
You know, it's quite obvious that when something is rig...
We were so focused on the launch of New Coke, - Cola Wars 00:08
We were so focused on the launch of New Coke,
We had to respond to Coca-Cola - Cola Wars 00:05
We had to respond to Coca-Cola
The average time of making a commercial - Cola Wars 00:05
The average time of making a commercial
We did it in 24 hours. We wrote it, we shot it, - Cola Wars 00:13
We did it in 24 hours. We wrote it, we shot it,
Who encouraged us to do it? Roger. - Cola Wars 00:04
Who encouraged us to do it? Roger.
So now I'm going to try my first Pepsi. - Cola Wars 00:05
So now I'm going to try my first Pepsi.
But I still want to know why Coke changed. - Cola Wars 00:04
But I still want to know why Coke changed.
I do remember just sitting there thinking to myself, - Cola Wars 00:11
I do remember just sitting there thinking to myself,
Those ads really hit home for a lot of people. - Cola Wars 00:12
Those ads really hit home for a lot of people.
Pepsi wasn't the only voice - Cola Wars 00:13
Pepsi wasn't the only voice