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Cola Wars

They said,"This is unfair advertising." And the whole marketingcommunity said, "Why is...

They said,
"This is unfair advertising." And the whole marketing
community said, "Why is Coke so concerned
about little Pepsi?" Binoculars.
Pepsi Challenge booth

Full Transcript

00:00:01.000 --> 00:00:04.027
They said, "This is unfair advertising."
00:00:04.303 --> 00:00:07.707
And the whole marketing community said,
00:00:07.074 --> 00:00:09.675
"Why is Coke so concerned about little Pepsi?"
00:00:09.709 --> 00:00:12.678
Binoculars. Pepsi Challenge booth.
Duration
13 seconds
Views
23
Timestamp in Movie
00:08:14
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
And I'm looking for the Coke drinker - Cola Wars 00:05
And I'm looking for the Coke drinker
So Bill Cosby, at the time, of course, was Mr. Wholesome. - Cola Wars 00:05
So Bill Cosby, at the time, of course, was Mr. Wholesome.
Family man wearing the funny sweaters, - Cola Wars 00:07
Family man wearing the funny sweaters,
He was put into service to be Coke's great defender. - Cola Wars 00:07
He was put into service to be Coke's great defender.
I remember the Bill Cosby ads, - Cola Wars 00:05
I remember the Bill Cosby ads,
Every advertisement that Coke launched - Cola Wars 00:08
Every advertisement that Coke launched
And you could tell that they were worried. - Cola Wars 00:22
And you could tell that they were worried.
But in food stores in this country in the late '70s, - Cola Wars 00:13
But in food stores in this country in the late '70s,
There's great satisfaction knowing that - Cola Wars 00:12
There's great satisfaction knowing that
I've never had a Coke in my life. - Cola Wars 00:05
I've never had a Coke in my life.
Brand loyalty was sort of the dominant theme - Cola Wars 00:11
Brand loyalty was sort of the dominant theme
People at Coca-Cola take this pretty seriously, - Cola Wars 00:06
People at Coca-Cola take this pretty seriously,
It's hard to comprehend at the time - Cola Wars 00:10
It's hard to comprehend at the time
They called it "that other cola company." - Cola Wars 00:05
They called it "that other cola company."
Grown men, head of corporations, - Cola Wars 00:07
Grown men, head of corporations,
It was really rare to hear the word "Pepsi" at Coke, - Cola Wars 00:12
It was really rare to hear the word "Pepsi" at Cok...
Coca-Cola immediately started flowing through our veins. - Cola Wars 00:05
Coca-Cola immediately started flowing through our veins.
To this day, I would not drink a Coke - Cola Wars 00:07
To this day, I would not drink a Coke
My niece was in a McDonald's when she was three years old, - Cola Wars 00:08
My niece was in a McDonald's when she was three years o...
She said, "No Coke. Pepsi." - Cola Wars 00:06
She said, "No Coke. Pepsi."