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They would come
to Coca-Cola. We had a guy out there
who would read all the scripts that were sent
to him, saying, "Gee, if we had Coca-Cola here, "if we had a sign here or
a cooler there in the movie, that would help establish
the period." So we became a part
of that pop culture, which also helped
build the brand
to Coca-Cola. We had a guy out there
who would read all the scripts that were sent
to him, saying, "Gee, if we had Coca-Cola here, "if we had a sign here or
a cooler there in the movie, that would help establish
the period." So we became a part
of that pop culture, which also helped
build the brand
Full Transcript
00:00:01.000 --> 00:00:02.368
They would come
to Coca-Cola.
00:00:02.401 --> 00:00:04.001
We had a guy out there
who would read
00:00:04.036 --> 00:00:06.105
all the scripts that were sent
to him, saying,
00:00:06.138 --> 00:00:08.474
"Gee, if we had Coca-Cola here,
00:00:08.507 --> 00:00:12.244
"if we had a sign here or
a cooler there in the movie,
00:00:12.278 --> 00:00:14.313
that would help establish
the period."
00:00:14.346 --> 00:00:16.682
So we became a part
of that pop culture,
00:00:16.715 --> 00:00:18.617
which also helped
build the brand.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
