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This morning there is a surprising report
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Cola Wars

This morning there isa surprising report that after 100 years,the Coca-Cola Company is...

This morning there is
a surprising report that after 100 years,
the Coca-Cola Company is going to change
its formula for Coke

Full Transcript

00:00:01.000 --> 00:00:02.047
This morning there is a surprising report
00:00:02.503 --> 00:00:04.105
that after 100 years, the Coca-Cola Company
00:00:04.138 --> 00:00:07.907
is going to change its formula for Coke.
Duration
8 seconds
Views
23
Timestamp in Movie
00:55:15
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
That's the word from the trade journal, "Beverage Digest." - Cola Wars 00:24
That's the word from the trade journal, "Beverage ...
Because we could claim that more people preferred - Cola Wars 00:10
Because we could claim that more people preferred
No one ever wants to hear that their product doesn't taste - Cola Wars 00:11
No one ever wants to hear that their product doesn't ta...
And the only way that they could do that - Cola Wars 00:04
And the only way that they could do that
Before Coca-Cola - Cola Wars 00:20
Before Coca-Cola
We had spent the entire day - Cola Wars 00:11
We had spent the entire day
We're thinking about this the wrong way. - Cola Wars 00:09
We're thinking about this the wrong way.
My office was at the end of the hall. - Cola Wars 00:06
My office was at the end of the hall.
I barely would get a grunt good morning every morning - Cola Wars 00:06
I barely would get a grunt good morning every morning
And there was a lightness in his step. - Cola Wars 00:08
And there was a lightness in his step.
And he said, "You are not going to believe this." - Cola Wars 00:16
And he said, "You are not going to believe this."
It felt like we all deserved a victory lap, - Cola Wars 00:10
It felt like we all deserved a victory lap,
Is Coke's latest move - Cola Wars 00:04
Is Coke's latest move
Next thing you know, - Cola Wars 00:04
Next thing you know,
He's controlling the dialogue - Cola Wars 00:05
He's controlling the dialogue
Roger Enrico reacted quickly, - Cola Wars 00:11
Roger Enrico reacted quickly,
I can tell you my reaction - Cola Wars 00:10
I can tell you my reaction
But just professionally I thought - Cola Wars 00:05
But just professionally I thought
Pepsi also, and this was Roger Enrico, the genius, - Cola Wars 00:28
Pepsi also, and this was Roger Enrico, the genius,
The best soft drink, Coca-Cola, - Cola Wars 00:07
The best soft drink, Coca-Cola,