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This is the taste
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Cola Wars

This is the taste. This is the test. Pepsi versus Coke.The Pepsi Challenge. I mean,...

This is the taste. This is the test. Pepsi versus Coke.
The Pepsi Challenge. I mean, production values
were low when I was a kid, but this was startlingly low

Full Transcript

00:00:01.000 --> 00:00:02.569
This is the taste.
00:00:02.601 --> 00:00:04.371
This is the test.
00:00:04.404 --> 00:00:07.641
Pepsi versus Coke. The Pepsi Challenge.
00:00:07.674 --> 00:00:09.609
I mean, production values were low when I was a kid,
00:00:09.643 --> 00:00:12.179
but this was startlingly low.
Duration
12 seconds
Views
54
Timestamp in Movie
00:04:21
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Like, come here, we've got mystery beverages. - Cola Wars 00:04
Like, come here, we've got mystery beverages.
Would you be willing to sit down and try them? - Cola Wars 00:06
Would you be willing to sit down and try them?
Coke was winning - Cola Wars 00:15
Coke was winning
And I actually... we did it at our house with friends, - Cola Wars 00:06
And I actually... we did it at our house with friends,
Where I grew up in Cincinnati, Ohio, - Cola Wars 00:05
Where I grew up in Cincinnati, Ohio,
When I saw the Pepsi Challenge - Cola Wars 00:14
When I saw the Pepsi Challenge
So the question before us is, - Cola Wars 00:09
So the question before us is,
I doubt it very much, but I'll give it a shot. - Cola Wars 00:04
I doubt it very much, but I'll give it a shot.
It's... listening to these guys talk about beverages, - Cola Wars 00:08
It's... listening to these guys talk about beverages,
On a sip test basis, - Cola Wars 00:05
On a sip test basis,
And on a sip basis, - Cola Wars 00:05
And on a sip basis,
Pepsi took this and used it to their advantage. - Cola Wars 00:05
Pepsi took this and used it to their advantage.
All across this country, - Cola Wars 00:21
All across this country,
Even thought it was one a one- or two-point advantage, - Cola Wars 00:11
Even thought it was one a one- or two-point advantage,
By the end of the 1970s, - Cola Wars 00:17
By the end of the 1970s,
I obviously grew up drinking Coca-Cola. - Cola Wars 00:05
I obviously grew up drinking Coca-Cola.
My mother's not spinning in her grave. - Cola Wars 00:04
My mother's not spinning in her grave.
The Pepsi Challenge was like - Cola Wars 00:05
The Pepsi Challenge was like
Again, that's just not the way you did business. - Cola Wars 00:04
Again, that's just not the way you did business.
You didn't call attention to the other person's product, - Cola Wars 00:08
You didn't call attention to the other person's pr...