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To be the rascally rabbit
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Cola Wars

To be the rascally rabbit, or "wascally wabbit,"if you will, to the Elmer Fuddof Coca-Cola

To be the rascally rabbit, or "wascally wabbit,"
if you will, to the Elmer Fudd
of Coca-Cola

Full Transcript

00:00:01.000 --> 00:00:03.936
To be the rascally rabbit,
00:00:03.969 --> 00:00:05.138
or "wascally wabbit," if you will,
00:00:05.171 --> 00:00:07.574
to the Elmer Fudd of Coca-Cola.
Duration
8 seconds
Views
41
Timestamp in Movie
00:02:59
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
I think being the underdog is the place you want to be, - Cola Wars 00:10
I think being the underdog is the place you want to be,
"Well, we're great, we're wonderful, - Cola Wars 00:08
"Well, we're great, we're wonderful,
In the 1970s, - Cola Wars 00:23
In the 1970s,
In recent side-by-side - Cola Wars 00:09
In recent side-by-side
In Dallas, Texas, - Cola Wars 00:13
In Dallas, Texas,
Coke, Dr Pepper, the local brand, and Pepsi. - Cola Wars 00:05
Coke, Dr Pepper, the local brand, and Pepsi.
So with almost nothing to lose, - Cola Wars 00:06
So with almost nothing to lose,
This is the taste. - Cola Wars 00:12
This is the taste.
Like, come here, we've got mystery beverages. - Cola Wars 00:04
Like, come here, we've got mystery beverages.
Would you be willing to sit down and try them? - Cola Wars 00:06
Would you be willing to sit down and try them?
Coke was winning - Cola Wars 00:15
Coke was winning
And I actually... we did it at our house with friends, - Cola Wars 00:06
And I actually... we did it at our house with friends,
Where I grew up in Cincinnati, Ohio, - Cola Wars 00:05
Where I grew up in Cincinnati, Ohio,
When I saw the Pepsi Challenge - Cola Wars 00:14
When I saw the Pepsi Challenge
So the question before us is, - Cola Wars 00:09
So the question before us is,
I doubt it very much, but I'll give it a shot. - Cola Wars 00:04
I doubt it very much, but I'll give it a shot.
It's... listening to these guys talk about beverages, - Cola Wars 00:08
It's... listening to these guys talk about beverages,
On a sip test basis, - Cola Wars 00:05
On a sip test basis,
And on a sip basis, - Cola Wars 00:05
And on a sip basis,
Pepsi took this and used it to their advantage. - Cola Wars 00:05
Pepsi took this and used it to their advantage.