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Tomorrow, the Coca-Cola Company will announce
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Cola Wars

Tomorrow, the Coca-ColaCompany will announce, with appropriate fanfare, that they are...

Tomorrow, the Coca-Cola
Company will announce, with appropriate fanfare, that they are bringing
a new soft drink to market

Full Transcript

00:00:01.000 --> 00:00:02.006
Tomorrow, the Coca-Cola Company will announce,
00:00:02.634 --> 00:00:04.236
with appropriate fanfare,
00:00:04.027 --> 00:00:07.206
that they are bringing a new soft drink to market.
Duration
7 seconds
Views
30
Timestamp in Movie
01:12:36
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Only now, it will be called Classic Coke, - Cola Wars 00:06
Only now, it will be called Classic Coke,
We said, "What if we recognize the mistake?" - Cola Wars 00:09
We said, "What if we recognize the mistake?"
But what on earth brought us to the decision - Cola Wars 00:11
But what on earth brought us to the decision
It was just a remarkable press conference, - Cola Wars 00:10
It was just a remarkable press conference,
Trolled the company with letters from consumers. - Cola Wars 00:05
Trolled the company with letters from consumers.
Here's one that starts, "Dear Chief Dodo." - Cola Wars 00:07
Here's one that starts, "Dear Chief Dodo."
"Changing like Coke is like God making the grass purple, - Cola Wars 00:18
"Changing like Coke is like God making the grass purple...
Some critics will say - Cola Wars 00:07
Some critics will say
And some cynics say that we planned the whole thing. - Cola Wars 00:06
And some cynics say that we planned the whole thing.
The truth is, we're not that dumb - Cola Wars 00:07
The truth is, we're not that dumb
There was a theory at the time - Cola Wars 00:08
There was a theory at the time
That's how into this people were, - Cola Wars 00:04
That's how into this people were,
They spent billions of dollars - Cola Wars 00:18
They spent billions of dollars
They're both yours, - Cola Wars 00:05
They're both yours,
Then they tried to market two products side by side: - Cola Wars 00:07
Then they tried to market two products side by side:
The slogan of the day was "Coke are it." - Cola Wars 00:07
The slogan of the day was "Coke are it."
Pepsi's attack on New Coke - Cola Wars 00:08
Pepsi's attack on New Coke
In the first ten hours after the Coke announcement Despite Pepsi's confidence, - Cola Wars 00:08
In the first ten hours after the Coke announcement Despite P...
New Coke was a success in terms of two things. - Cola Wars 00:05
New Coke was a success in terms of two things.
The company rediscovered the fact that the consumer said, - Cola Wars 00:16
The company rediscovered the fact that the consumer said,