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Cola Wars

We didn't spend monthsfiguring out, "Is this a good ideaor is this a bad idea?" We just...

We didn't spend months
figuring out, "Is this a good idea
or is this a bad idea?" We just did it because Roger
thought it was a good idea

Full Transcript

00:00:01.000 --> 00:00:02.007
We didn't spend months figuring out,
00:00:02.734 --> 00:00:04.636
"Is this a good idea or is this a bad idea?"
00:00:04.669 --> 00:00:07.472
We just did it because Roger thought it was a good idea.
Duration
7 seconds
Views
19
Timestamp in Movie
00:30:15
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Well, I must say, the press conference in New York yesterday - Cola Wars 00:07
Well, I must say, the press conference in New York yesterday
Promoter Don King, - Cola Wars 00:35
Promoter Don King,
So the idea we had was - Cola Wars 00:09
So the idea we had was
Roger Enrico, president and chief executive officer - Cola Wars 00:11
Roger Enrico, president and chief executive officer
That was the newsmaker, - Cola Wars 00:05
That was the newsmaker,
Of course, in the development of the campaign, - Cola Wars 00:11
Of course, in the development of the campaign,
And Michael basically said, - Cola Wars 00:14
And Michael basically said,
He's singing Pepsi lyrics - Cola Wars 00:05
He's singing Pepsi lyrics
And that's what powered the two commercials that we shot. - Cola Wars 00:04
And that's what powered the two commercials that we sho...
One on the back lot at Universal Studios - Cola Wars 00:07
One on the back lot at Universal Studios
The first take involved the choreography - Cola Wars 00:14
The first take involved the choreography
And his choreography was that he would come down the steps, - Cola Wars 00:15
And his choreography was that he would come down the steps,
The final take, Michael had been asked - Cola Wars 00:09
The final take, Michael had been asked
Rock star Michael Jackson was injured tonight in Los Angeles. - Cola Wars 00:04
Rock star Michael Jackson was injured tonight in Los Angeles...
Jackson was rushed to the hospital last night - Cola Wars 00:08
Jackson was rushed to the hospital last night
So the director wanted just one more take, - Cola Wars 00:05
So the director wanted just one more take,
It was, how can this happen to the greatest performer today? - Cola Wars 00:06
It was, how can this happen to the greatest performer today?
He didn't know he was on fire. - Cola Wars 00:08
He didn't know he was on fire.
Girls started crying, - Cola Wars 00:05
Girls started crying,
We thought it was part of the act that was going on. - Cola Wars 00:04
We thought it was part of the act that was going on.