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We didn't start the fire ♪
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Cola Wars

?? We didn't start the fire ♪ He's listed all the horrorsof the 20th century, and he's...

�� We didn't start the fire ♪ He's listed all the horrors
of the 20th century, and he's able
to keep it together, even when JFK is blown away

Full Transcript

00:00:01.000 --> 00:00:03.303
♪ We didn't start the fire ♪
00:00:03.336 --> 00:00:06.406
He's listed all the horrors of the 20th century,
00:00:06.439 --> 00:00:07.974
and he's able to keep it together,
00:00:08.997 --> 00:00:10.003
even when JFK is blown away.
Duration
10 seconds
Views
38
Timestamp in Movie
00:13:29
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
♪ Rock-and-roller cola wars I can't take it anymore ♪ - Cola Wars 00:10
♪ Rock-and-roller cola wars I can't take it anymore ♪...
There were no bottled waters. - Cola Wars 00:05
There were no bottled waters.
Coke and Pepsi were spending - Cola Wars 00:38
Coke and Pepsi were spending
Every grocer in America ran a soda ad every week, - Cola Wars 00:07
Every grocer in America ran a soda ad every week,
Coming off the successful - Cola Wars 00:25
Coming off the successful
In the early 1980s, - Cola Wars 00:10
In the early 1980s,
Mr. Goizueta promptly chose Don Keough - Cola Wars 00:17
Mr. Goizueta promptly chose Don Keough
Don Keough was this, you know, hail-fellow-well-met. - Cola Wars 00:09
Don Keough was this, you know, hail-fellow-well-met.
Roberto Goizueta was a different character. - Cola Wars 00:05
Roberto Goizueta was a different character.
He was a quiet person. - Cola Wars 00:10
He was a quiet person.
Mr. Goizueta took a company which, frankly, - Cola Wars 00:27
Mr. Goizueta took a company which, frankly,
Pepsi and Coke were locked - Cola Wars 00:20
Pepsi and Coke were locked
You certainly rolled out of bed - Cola Wars 00:09
You certainly rolled out of bed
The battle between Coke and Pepsi - Cola Wars 00:06
The battle between Coke and Pepsi
When you are the leader, - Cola Wars 00:06
When you are the leader,
And then you have PepsiCo trying to figure out - Cola Wars 00:06
And then you have PepsiCo trying to figure out
So for the first time, there was the real possibility - Cola Wars 00:06
So for the first time, there was the real possibility
Coca-Cola is the most popular - Cola Wars 00:10
Coca-Cola is the most popular
Product bearing the trademark Coca-Cola are asked for - Cola Wars 00:12
Product bearing the trademark Coca-Cola are asked for
Before the Pepsi Challenge, - Cola Wars 00:37
Before the Pepsi Challenge,