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Cola Wars

We said, "What ifwe recognize the mistake?" What if we saywe did the wrong thing?

We said, "What if
we recognize the mistake?" What if we say
we did the wrong thing?

Full Transcript

00:00:01.000 --> 00:00:04.603
We said, "What if we recognize the mistake?"
00:00:04.637 --> 00:00:09.024
What if we say we did the wrong thing?
Duration
9 seconds
Views
20
Timestamp in Movie
01:12:51
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
But what on earth brought us to the decision - Cola Wars 00:11
But what on earth brought us to the decision
It was just a remarkable press conference, - Cola Wars 00:10
It was just a remarkable press conference,
Trolled the company with letters from consumers. - Cola Wars 00:05
Trolled the company with letters from consumers.
Here's one that starts, "Dear Chief Dodo." - Cola Wars 00:07
Here's one that starts, "Dear Chief Dodo."
"Changing like Coke is like God making the grass purple, - Cola Wars 00:18
"Changing like Coke is like God making the grass purple...
Some critics will say - Cola Wars 00:07
Some critics will say
And some cynics say that we planned the whole thing. - Cola Wars 00:06
And some cynics say that we planned the whole thing.
The truth is, we're not that dumb - Cola Wars 00:07
The truth is, we're not that dumb
There was a theory at the time - Cola Wars 00:08
There was a theory at the time
That's how into this people were, - Cola Wars 00:04
That's how into this people were,
They spent billions of dollars - Cola Wars 00:18
They spent billions of dollars
They're both yours, - Cola Wars 00:05
They're both yours,
Then they tried to market two products side by side: - Cola Wars 00:07
Then they tried to market two products side by side:
The slogan of the day was "Coke are it." - Cola Wars 00:07
The slogan of the day was "Coke are it."
Pepsi's attack on New Coke - Cola Wars 00:08
Pepsi's attack on New Coke
In the first ten hours after the Coke announcement Despite Pepsi's confidence, - Cola Wars 00:08
In the first ten hours after the Coke announcement Despite P...
New Coke was a success in terms of two things. - Cola Wars 00:05
New Coke was a success in terms of two things.
The company rediscovered the fact that the consumer said, - Cola Wars 00:16
The company rediscovered the fact that the consumer said,
In one of the most dramatic - Cola Wars 00:30
In one of the most dramatic
Your president of Coca-Cola U.S.A. gave a speech, - Cola Wars 00:07
Your president of Coca-Cola U.S.A. gave a speech,