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Well, everyone was paranoid about secrecy
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Cola Wars

Well, everyone was paranoidabout secrecy. But because it was behindclosed doors in an...

Well, everyone was paranoid
about secrecy. But because it was behind
closed doors in an isolated chamber, it also kept the daylight out
and we didn't

Full Transcript

00:00:01.000 --> 00:00:04.037
Well, everyone was paranoid about secrecy.
00:00:04.007 --> 00:00:06.674
But because it was behind closed doors
00:00:06.707 --> 00:00:09.021
in an isolated chamber,
00:00:09.243 --> 00:00:11.612
it also kept the daylight out and we didn't...
Duration
12 seconds
Views
27
Timestamp in Movie
01:10:29
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
I think it could safely be said - Cola Wars 00:14
I think it could safely be said
Oh, my gosh. Gee. - Cola Wars 00:05
Oh, my gosh. Gee.
You can give us big bottles of Coke, - Cola Wars 00:07
You can give us big bottles of Coke,
For millions of us, changing the taste of Coke - Cola Wars 00:06
For millions of us, changing the taste of Coke
The only people who were more into hating New Coke - Cola Wars 00:07
The only people who were more into hating New Coke
I don't know why they were so excited to report on this. - Cola Wars 00:07
I don't know why they were so excited to report on this...
It was great sort of commercial corporate theater, - Cola Wars 00:08
It was great sort of commercial corporate theater,
Given the visceral reaction - Cola Wars 00:12
Given the visceral reaction
Brian Dyson and Sergio Zyman - Cola Wars 00:08
Brian Dyson and Sergio Zyman
But as the calls and letters kept coming, - Cola Wars 00:09
But as the calls and letters kept coming,
I think we really had to learn to listen more carefully - Cola Wars 00:11
I think we really had to learn to listen more carefully
From ABC, - Cola Wars 00:15
From ABC,
But this is America, - Cola Wars 00:05
But this is America,
Tomorrow, the Coca-Cola Company will announce, - Cola Wars 00:07
Tomorrow, the Coca-Cola Company will announce,
Only now, it will be called Classic Coke, - Cola Wars 00:06
Only now, it will be called Classic Coke,
We said, "What if we recognize the mistake?" - Cola Wars 00:09
We said, "What if we recognize the mistake?"
But what on earth brought us to the decision - Cola Wars 00:11
But what on earth brought us to the decision
It was just a remarkable press conference, - Cola Wars 00:10
It was just a remarkable press conference,
Trolled the company with letters from consumers. - Cola Wars 00:05
Trolled the company with letters from consumers.
Here's one that starts, "Dear Chief Dodo." - Cola Wars 00:07
Here's one that starts, "Dear Chief Dodo."