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Cola Wars

?? We're a whole new ♪ ♪ Generation ♪ The strategy was reallyto reflect the user. What did...

�� We're a whole new ♪ ♪ Generation ♪ The strategy was really
to reflect the user. What did the product mean
as a symbol, or as we call it,
a necktie?

Full Transcript

00:00:01.000 --> 00:00:02.469
♪ We're a whole new ♪
00:00:02.502 --> 00:00:04.604
♪ Generation ♪
00:00:04.638 --> 00:00:06.872
The strategy was really to reflect the user.
00:00:06.906 --> 00:00:08.508
What did the product mean as a symbol,
00:00:08.542 --> 00:00:10.031
or as we call it, a necktie?
Duration
10 seconds
Views
29
Timestamp in Movie
00:38:21
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
The expression "necktie" came from the idea - Cola Wars 00:11
The expression "necktie" came from the idea
Remember that we're talking about - Cola Wars 00:10
Remember that we're talking about
Hi, I just moved in next door, - Cola Wars 00:07
Hi, I just moved in next door,
The job of the challenger is to say, - Cola Wars 00:05
The job of the challenger is to say,
"If you want to be young and new and hip and vibrant, - Cola Wars 00:06
"If you want to be young and new and hip and vibrant,
"Go against your mom and dad's brand, - Cola Wars 00:05
"Go against your mom and dad's brand,
I'm the teen brand. I'm the youth brand." - Cola Wars 00:04
I'm the teen brand. I'm the youth brand."
Do you want me to do a spit take - Cola Wars 00:05
Do you want me to do a spit take
This one's much tamer. - Cola Wars 00:04
This one's much tamer.
I could see why people could drink a lot of this. - Cola Wars 00:04
I could see why people could drink a lot of this.
By the mid-1980s, - Cola Wars 00:15
By the mid-1980s,
They were number two, - Cola Wars 00:05
They were number two,
Certainly Pepsi has always been a little more outrageous - Cola Wars 00:06
Certainly Pepsi has always been a little more outrageous
It's worked on occasion. - Cola Wars 00:11
It's worked on occasion.
Coke has always had to stay more realistic. - Cola Wars 00:26
Coke has always had to stay more realistic.
Essentially, these guys would go up - Cola Wars 00:19
Essentially, these guys would go up
Coke and Pepsi, not satisfied - Cola Wars 00:07
Coke and Pepsi, not satisfied
After weeks of what was described - Cola Wars 00:08
After weeks of what was described
In 1985, - Cola Wars 00:18
In 1985,
And suddenly Coke was the one going to space, - Cola Wars 00:13
And suddenly Coke was the one going to space,