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We're going to change
the taste of Coke." You don't go, "Well,
that's the stupidest thing I've ever heard of." You probably just sort of
swallow your tongue and go, "Oh, my God, I finally made it
in time to jump off a cliff." When you're talking about
a product like Coca-Cola, the idea of new packaging,
new product, new point of sale materials,
distribution, all being created
and kept secret, it's almost too much
to ask for
the taste of Coke." You don't go, "Well,
that's the stupidest thing I've ever heard of." You probably just sort of
swallow your tongue and go, "Oh, my God, I finally made it
in time to jump off a cliff." When you're talking about
a product like Coca-Cola, the idea of new packaging,
new product, new point of sale materials,
distribution, all being created
and kept secret, it's almost too much
to ask for
Full Transcript
00:00:01.000 --> 00:00:03.368
We're going to change
the taste of Coke."
00:00:03.401 --> 00:00:05.403
You don't go, "Well,
that's the stupidest thing
00:00:05.436 --> 00:00:07.372
I've ever heard of."
00:00:07.405 --> 00:00:10.475
You probably just sort of
swallow your tongue and go,
00:00:10.508 --> 00:00:13.378
"Oh, my God, I finally made it
in time to jump off a cliff."
00:00:15.681 --> 00:00:18.984
When you're talking about
a product like Coca-Cola,
00:00:19.001 --> 00:00:21.072
the idea of new packaging,
new product,
00:00:21.754 --> 00:00:24.455
new point of sale materials,
distribution,
00:00:24.489 --> 00:00:27.096
all being created
and kept secret,
00:00:27.993 --> 00:00:30.528
it's almost too much
to ask for.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
