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We're thinking about this the wrong way
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Cola Wars

We're thinking about thisthe wrong way. It's not that they'reintroducing a new product....

We're thinking about this
the wrong way. It's not that they're
introducing a new product. They're removing
the old product

Full Transcript

00:00:01.000 --> 00:00:03.569
We're thinking about this the wrong way.
00:00:03.602 --> 00:00:06.504
It's not that they're introducing a new product.
00:00:06.538 --> 00:00:08.574
They're removing the old product.
Duration
9 seconds
Views
17
Timestamp in Movie
00:56:40
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
My office was at the end of the hall. - Cola Wars 00:06
My office was at the end of the hall.
I barely would get a grunt good morning every morning - Cola Wars 00:06
I barely would get a grunt good morning every morning
And there was a lightness in his step. - Cola Wars 00:08
And there was a lightness in his step.
And he said, "You are not going to believe this." - Cola Wars 00:16
And he said, "You are not going to believe this."
It felt like we all deserved a victory lap, - Cola Wars 00:10
It felt like we all deserved a victory lap,
Is Coke's latest move - Cola Wars 00:04
Is Coke's latest move
Next thing you know, - Cola Wars 00:04
Next thing you know,
He's controlling the dialogue - Cola Wars 00:05
He's controlling the dialogue
Roger Enrico reacted quickly, - Cola Wars 00:11
Roger Enrico reacted quickly,
I can tell you my reaction - Cola Wars 00:10
I can tell you my reaction
But just professionally I thought - Cola Wars 00:05
But just professionally I thought
Pepsi also, and this was Roger Enrico, the genius, - Cola Wars 00:28
Pepsi also, and this was Roger Enrico, the genius,
The best soft drink, Coca-Cola, - Cola Wars 00:07
The best soft drink, Coca-Cola,
Simply stated, - Cola Wars 00:07
Simply stated,
I don't think that we had anticipated - Cola Wars 00:07
I don't think that we had anticipated
And as a result, I think the response from the press - Cola Wars 00:08
And as a result, I think the response from the press
And are you 100% certain - Cola Wars 00:05
And are you 100% certain
I think, as I said, - Cola Wars 00:07
I think, as I said,
And we think there's going to be enormous trial - Cola Wars 00:05
And we think there's going to be enormous trial
We know we've got a winner. - Cola Wars 00:05
We know we've got a winner.