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What you had was carbonated, flavored sugar water
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Cola Wars

What you had was carbonated,flavored sugar water. No one needed this

What you had was carbonated,
flavored sugar water. No one needed this

Full Transcript

00:00:01.000 --> 00:00:05.971
What you had was carbonated, flavored sugar water.
00:00:06.999 --> 00:00:07.474
No one needed this.
Duration
7 seconds
Views
17
Timestamp in Movie
00:49:50
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Had Coke and Pepsi never been invented, - Cola Wars 00:07
Had Coke and Pepsi never been invented,
These were unessential products. - Cola Wars 00:14
These were unessential products.
By this time you had Pepsi fully ensconced - Cola Wars 00:19
By this time you had Pepsi fully ensconced
At the peak of Coca-Cola's - Cola Wars 00:33
At the peak of Coca-Cola's
So they went into crisis mode. - Cola Wars 00:06
So they went into crisis mode.
The top brass at Coca-Cola needed someone - Cola Wars 00:15
The top brass at Coca-Cola needed someone
Sergio Zyman was one of those rare individuals - Cola Wars 00:08
Sergio Zyman was one of those rare individuals
He started at Pepsi and ended up at Coca-Cola. - Cola Wars 00:05
He started at Pepsi and ended up at Coca-Cola.
Sergio recognized that all the news - Cola Wars 00:07
Sergio recognized that all the news
Somehow, Coke had to re-establish themself - Cola Wars 00:08
Somehow, Coke had to re-establish themself
Even since the beginning of the Pepsi Challenge, - Cola Wars 00:31
Even since the beginning of the Pepsi Challenge,
My boss at the time was a fella named Tony Tortorici, - Cola Wars 00:11
My boss at the time was a fella named Tony Tortorici,
It was like taking a blood oath. - Cola Wars 00:07
It was like taking a blood oath.
When we walked into the conference room, - Cola Wars 00:09
When we walked into the conference room,
The idea that we needed to change our formula - Cola Wars 00:09
The idea that we needed to change our formula
I thought, "Wow." - Cola Wars 00:10
I thought, "Wow."
It's like being brought into a fraternity or a sorority. - Cola Wars 00:04
It's like being brought into a fraternity or a sorority...
And then they say, "And guess what we're gonna do. - Cola Wars 00:04
And then they say, "And guess what we're gonna do.
We're going to change the taste of Coke." - Cola Wars 00:31
We're going to change the taste of Coke."
In April 1985, - Cola Wars 00:13
In April 1985,