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When I saw the Pepsi Challenge
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Cola Wars

When I saw the Pepsi Challenge and I saw peoplechoosing Pepsi, it just affirmed...

When I saw the Pepsi Challenge and I saw people
choosing Pepsi, it just affirmed everything
about who I was. I was like, "They're making
the right choice." Pepsi

Full Transcript

00:00:01.000 --> 00:00:03.998
When I saw the Pepsi Challenge
00:00:03.035 --> 00:00:05.738
and I saw people choosing Pepsi,
00:00:05.771 --> 00:00:08.406
it just affirmed everything about who I was.
00:00:08.044 --> 00:00:09.976
I was like,
00:00:10.003 --> 00:00:11.777
"They're making the right choice."
00:00:11.811 --> 00:00:13.613
Pepsi.
Duration
14 seconds
Views
44
Timestamp in Movie
00:05:19
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
So the question before us is, - Cola Wars 00:09
So the question before us is,
I doubt it very much, but I'll give it a shot. - Cola Wars 00:04
I doubt it very much, but I'll give it a shot.
It's... listening to these guys talk about beverages, - Cola Wars 00:08
It's... listening to these guys talk about beverages,
On a sip test basis, - Cola Wars 00:05
On a sip test basis,
And on a sip basis, - Cola Wars 00:05
And on a sip basis,
Pepsi took this and used it to their advantage. - Cola Wars 00:05
Pepsi took this and used it to their advantage.
All across this country, - Cola Wars 00:21
All across this country,
Even thought it was one a one- or two-point advantage, - Cola Wars 00:11
Even thought it was one a one- or two-point advantage,
By the end of the 1970s, - Cola Wars 00:17
By the end of the 1970s,
I obviously grew up drinking Coca-Cola. - Cola Wars 00:05
I obviously grew up drinking Coca-Cola.
My mother's not spinning in her grave. - Cola Wars 00:04
My mother's not spinning in her grave.
The Pepsi Challenge was like - Cola Wars 00:05
The Pepsi Challenge was like
Again, that's just not the way you did business. - Cola Wars 00:04
Again, that's just not the way you did business.
You didn't call attention to the other person's product, - Cola Wars 00:08
You didn't call attention to the other person's pr...
They said, "This is unfair advertising." - Cola Wars 00:13
They said, "This is unfair advertising."
And I'm looking for the Coke drinker - Cola Wars 00:05
And I'm looking for the Coke drinker
So Bill Cosby, at the time, of course, was Mr. Wholesome. - Cola Wars 00:05
So Bill Cosby, at the time, of course, was Mr. Wholesome.
Family man wearing the funny sweaters, - Cola Wars 00:07
Family man wearing the funny sweaters,
He was put into service to be Coke's great defender. - Cola Wars 00:07
He was put into service to be Coke's great defender.
I remember the Bill Cosby ads, - Cola Wars 00:05
I remember the Bill Cosby ads,