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When we walked into the conference room
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Cola Wars

When we walkedinto the conference room, we learned we were thereto talk about the launch...

When we walked
into the conference room, we learned we were there
to talk about the launch of a new Coke. I was completely
taken by surprise

Full Transcript

00:00:01.000 --> 00:00:02.935
When we walked into the conference room,
00:00:02.969 --> 00:00:04.503
we learned we were there to talk about
00:00:04.536 --> 00:00:06.404
the launch of a new Coke.
00:00:06.438 --> 00:00:09.041
I was completely taken by surprise.
Duration
9 seconds
Views
17
Timestamp in Movie
00:52:50
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
The idea that we needed to change our formula - Cola Wars 00:09
The idea that we needed to change our formula
I thought, "Wow." - Cola Wars 00:10
I thought, "Wow."
It's like being brought into a fraternity or a sorority. - Cola Wars 00:04
It's like being brought into a fraternity or a sorority...
And then they say, "And guess what we're gonna do. - Cola Wars 00:04
And then they say, "And guess what we're gonna do.
We're going to change the taste of Coke." - Cola Wars 00:31
We're going to change the taste of Coke."
In April 1985, - Cola Wars 00:13
In April 1985,
"You're invited to New York Tuesday, - Cola Wars 00:19
"You're invited to New York Tuesday,
Roger received a phone call one night - Cola Wars 00:09
Roger received a phone call one night
We have to figure out what this is." - Cola Wars 00:06
We have to figure out what this is."
Coca-Cola is about to announce what it calls - Cola Wars 00:06
Coca-Cola is about to announce what it calls
I was with Roger, - Cola Wars 00:05
I was with Roger,
The most significant soft drink marketing development - Cola Wars 00:06
The most significant soft drink marketing development
He knew Pepsi very well. - Cola Wars 00:10
He knew Pepsi very well.
This morning there is a surprising report - Cola Wars 00:08
This morning there is a surprising report
That's the word from the trade journal, "Beverage Digest." - Cola Wars 00:24
That's the word from the trade journal, "Beverage ...
Because we could claim that more people preferred - Cola Wars 00:10
Because we could claim that more people preferred
No one ever wants to hear that their product doesn't taste - Cola Wars 00:11
No one ever wants to hear that their product doesn't ta...
And the only way that they could do that - Cola Wars 00:04
And the only way that they could do that
Before Coca-Cola - Cola Wars 00:20
Before Coca-Cola
We had spent the entire day - Cola Wars 00:11
We had spent the entire day