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While Pepsi dedicated
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Cola Wars

While Pepsi dedicated tremendous resourcesto their campaigns with top musicians, Coke had...

While Pepsi dedicated tremendous resources
to their campaigns with top musicians, Coke had long enjoyed
an unchallenged dominance on the big screen. Are you okay?

Full Transcript

00:00:01.000 --> 00:00:02.701
While Pepsi dedicated
00:00:02.735 --> 00:00:04.069
tremendous resources to their campaigns
00:00:04.103 --> 00:00:06.071
with top musicians,
00:00:06.105 --> 00:00:08.541
Coke had long enjoyed an unchallenged dominance
00:00:08.574 --> 00:00:10.342
on the big screen.
00:00:10.376 --> 00:00:12.511
Are you okay?
Duration
13 seconds
Views
29
Timestamp in Movie
00:43:03
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
Coca-Cola as a brand and the imagery, - Cola Wars 00:28
Coca-Cola as a brand and the imagery,
They would come to Coca-Cola. - Cola Wars 00:19
They would come to Coca-Cola.
Roger was on a plane and he was watching a movie, - Cola Wars 00:20
Roger was on a plane and he was watching a movie,
For Pepsi, the big breakthrough - Cola Wars 00:15
For Pepsi, the big breakthrough
So when Michael J. Fox was in "Back to the Future" - Cola Wars 00:08
So when Michael J. Fox was in "Back to the Future"
That movie kind of opened everyone's eyes - Cola Wars 00:16
That movie kind of opened everyone's eyes
Yeah, I think it was a deliberate strategy - Cola Wars 00:11
Yeah, I think it was a deliberate strategy
Not only were the cola wars - Cola Wars 00:12
Not only were the cola wars
Now remember, you're going back before television. - Cola Wars 00:04
Now remember, you're going back before television.
There was this sort of renaissance - Cola Wars 00:09
There was this sort of renaissance
I mean, "Spaceship" was a commercial - Cola Wars 00:07
I mean, "Spaceship" was a commercial
We had commercials that they couldn't even dream of. - Cola Wars 00:04
We had commercials that they couldn't even dream of.
Especially the "Archaeology" commercial. - Cola Wars 00:07
Especially the "Archaeology" commercial.
Imagine a future where not only was Pepsi outselling Coke, - Cola Wars 00:12
Imagine a future where not only was Pepsi outselling Coke,
Pepsi was always poking at Coca-Cola. - Cola Wars 00:04
Pepsi was always poking at Coca-Cola.
Coca-Cola decided the best way to respond to that - Cola Wars 00:17
Coca-Cola decided the best way to respond to that
And I think we did that very, very successfully. - Cola Wars 00:06
And I think we did that very, very successfully.
And I had learned from politics - Cola Wars 00:07
And I had learned from politics
Up until that point, - Cola Wars 00:06
Up until that point,
Coke and Pepsi pretty much let down the guard, - Cola Wars 00:08
Coke and Pepsi pretty much let down the guard,