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With Coke riding high on the success of Diet Coke, Pepsi needed to get back
on the offensive. If anyone was ready
to fight Coca-Cola head-on, it was Roger Enrico. When I became president
of Pepsi two years ago, I thought this job
would be fun
on the offensive. If anyone was ready
to fight Coca-Cola head-on, it was Roger Enrico. When I became president
of Pepsi two years ago, I thought this job
would be fun
Full Transcript
00:00:01.000 --> 00:00:02.468
With Coke riding high
00:00:02.501 --> 00:00:04.027
on the success of Diet Coke,
00:00:04.303 --> 00:00:06.172
Pepsi needed to get back
on the offensive.
00:00:06.205 --> 00:00:08.607
If anyone was ready
to fight Coca-Cola head-on,
00:00:08.641 --> 00:00:10.576
it was Roger Enrico.
00:00:10.609 --> 00:00:14.413
When I became president
of Pepsi two years ago,
00:00:14.447 --> 00:00:17.149
I thought this job
would be fun.
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Movie Summary
A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
