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Cola Wars

You certainlyrolled out of bed thinking that you had to bringyour "A" game to work every...

You certainly
rolled out of bed thinking that you had to bring
your "A" game to work every single day, or you weren't going
to win that day

Full Transcript

00:00:01.000 --> 00:00:03.035
You certainly rolled out of bed
00:00:03.069 --> 00:00:05.771
thinking that you had to bring your "A" game to work
00:00:05.805 --> 00:00:07.073
every single day,
00:00:07.106 --> 00:00:09.108
or you weren't going to win that day.
Duration
9 seconds
Views
27
Timestamp in Movie
00:16:42
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
The battle between Coke and Pepsi - Cola Wars 00:06
The battle between Coke and Pepsi
When you are the leader, - Cola Wars 00:06
When you are the leader,
And then you have PepsiCo trying to figure out - Cola Wars 00:06
And then you have PepsiCo trying to figure out
So for the first time, there was the real possibility - Cola Wars 00:06
So for the first time, there was the real possibility
Coca-Cola is the most popular - Cola Wars 00:10
Coca-Cola is the most popular
Product bearing the trademark Coca-Cola are asked for - Cola Wars 00:12
Product bearing the trademark Coca-Cola are asked for
Before the Pepsi Challenge, - Cola Wars 00:37
Before the Pepsi Challenge,
The idea that this product is so proprietary and so special - Cola Wars 00:11
The idea that this product is so proprietary and so special
Very few people in the company - Cola Wars 00:14
Very few people in the company
I mean, they would do it with a straight face, - Cola Wars 00:05
I mean, they would do it with a straight face,
That there were never more than three people that knew it. - Cola Wars 00:05
That there were never more than three people that knew it.
How many ingredients can there be in Coke? - Cola Wars 00:12
How many ingredients can there be in Coke?
Keeping the formula secret - Cola Wars 00:29
Keeping the formula secret
So Coke left. It was like, - Cola Wars 00:05
So Coke left. It was like,
We're not giving up 7X, that's for sure." - Cola Wars 00:16
We're not giving up 7X, that's for sure."
So the marketing worked on me, - Cola Wars 00:09
So the marketing worked on me,
Yeah. Okay. - Cola Wars 00:05
Yeah. Okay.
From a taste perspective, that was, for me, easy to tell. - Cola Wars 00:05
From a taste perspective, that was, for me, easy to tell.
Coke's formula - Cola Wars 00:29
Coke's formula
You rarely saw a man in any TaB work. - Cola Wars 00:08
You rarely saw a man in any TaB work.