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Cola Wars

You don't have to bea marketing genius to see the opportunity forthe Pepsi enterprise in...

You don't have to be
a marketing genius to see the opportunity for
the Pepsi enterprise in that

Full Transcript

00:00:01.000 --> 00:00:03.736
You don't have to be a marketing genius
00:00:03.768 --> 00:00:07.237
to see the opportunity for the Pepsi enterprise in that.
Duration
7 seconds
Views
20
Timestamp in Movie
01:08:44
Uploaded
Jun 14, 2025
Genres
documentary, history
Production
History,Herzog & Company

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Movie Summary

A look at the history and the battle between Coca-Cola and Pepsi for the biggest share fo the soft drink market.
It's been about two months now - Cola Wars 00:08
It's been about two months now
Here is a sample - Cola Wars 00:05
Here is a sample
I hate it. It tastes like watered-down Coca-Cola. - Cola Wars 00:04
I hate it. It tastes like watered-down Coca-Cola.
The top brass at Coca-Cola - Cola Wars 00:14
The top brass at Coca-Cola
And I had... all the luggage tags - Cola Wars 00:05
And I had... all the luggage tags
I took the luggage tags off my luggage, - Cola Wars 00:12
I took the luggage tags off my luggage,
I stuck with them through three wars - Cola Wars 00:05
I stuck with them through three wars
Coke's problem with the whole New Coke episode... - Cola Wars 00:05
Coke's problem with the whole New Coke episode...
Calling it an episode being charitable - Cola Wars 00:08
Calling it an episode being charitable
They never asked the consumers, - Cola Wars 00:06
They never asked the consumers,
"What about if we bring this to market - Cola Wars 00:05
"What about if we bring this to market
How would you feel about that?" - Cola Wars 00:08
How would you feel about that?"
Well, everyone was paranoid about secrecy. - Cola Wars 00:12
Well, everyone was paranoid about secrecy.
I think it could safely be said - Cola Wars 00:14
I think it could safely be said
Oh, my gosh. Gee. - Cola Wars 00:05
Oh, my gosh. Gee.
You can give us big bottles of Coke, - Cola Wars 00:07
You can give us big bottles of Coke,
For millions of us, changing the taste of Coke - Cola Wars 00:06
For millions of us, changing the taste of Coke
The only people who were more into hating New Coke - Cola Wars 00:07
The only people who were more into hating New Coke
I don't know why they were so excited to report on this. - Cola Wars 00:07
I don't know why they were so excited to report on this...
It was great sort of commercial corporate theater, - Cola Wars 00:08
It was great sort of commercial corporate theater,