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Console Wars

It was 1990: Sega, startup gaming co. assembled a team to take on Nintendo, world's greatest video game company. A make or break conflict pit brother against brother, Sonic against Mario and, American capitalism against Japanese trad

Director

Blake J. Harris, Jonah Tulis

Year

Genre

Box Office

N/A

Production

Scott Rudin Productions,Point Grey Pictures,Flying Penguin Pictures,Legendary Television

Awards

N/A

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Beyond the Limit, In the Same Breath, The Year Earth Changed, Imagine That, Waves, Scrooged, Wolfwalkers, The Wonderful Story of Henry Sugar, The Trial of the Chicago 7, Downfall, Lethal Weapon, Tom & Jerry, X2: X Men United, The Platform

Self - Gamemaster, Nintendo of America

Howard Phillips

Self - Executive VP, Sega of America

Self - Executive VP, Sega of America

Self - President & CEO, Sega of America

Self - Director of Marketing, Nintendo of America; VP of Marketing, Sega of America

Self - VP of Sales, Nintendo of America

Randy Peretzman

Self - Editor-in-Chief, Nintendo Power

Self - SVP of Marketing, Nintendo of America

Self - Director of Marketing, Sega of America

Self

Ellen Beth Van Buskirk

Self - Marketing, Sega of America; President, Sony Computer Entertainment of America

Self - Goodby, Silverstein and Partners

Self - Nintendo's Senior Vice President of Marketing and Corporate Communications

George Harrison

Self

Self

Self

Self

Self

Roseanne Conner

Self

Self

Zachery Ty Bryan

Self

Self

Self

Self - Marketing, Nintendo of America

Self

Self

Self

Scotty Logan

Self

Self

Nic

Christopher Fairbank

D.J. Conner

Michael Fishman

Self

Self

Self

William H. Harrison

Self

Self

Self

Self

Self

John F. Kennedy

Self

Self

Self

Self

Estelle Winslow

Rosetta LeNoire

Self

Self - Senior VP, Nintendo of America

Yukie

Self - Game designer, Nintendo Co, Ltd.

Shigeru Miyamoto

Self

Self

Radio Raheem

Self

Self - President & CEO, Sony Computer Entertainment

Self

Self

Rich Silverstein

Self

Self

Rita Repulsa

Self

Self

Jonathan Taylor Thomas

Self

Ghost

David Underwood

Self

Dan Van Elderen

Self

Self

Self

Self

Self

Self

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Explore 594 Clips

- So my partner Bill and I - Console Wars

- So my partner Bill and I

The demo represents some
of the recent developments - Console Wars

The demo represents some of the recent developments

We would like
to convince you - Console Wars

We would like to convince you

You know,
having grown up with all - Console Wars

You know, having grown up with all

- Suddenly,
with this little controller, - Console Wars

- Suddenly, with this little controller,

- You control the players - Console Wars

- You control the players

- There is a new addiction
in America: - Console Wars

- There is a new addiction in America:

- Joining us from
the company's inner sanctum, - Console Wars

- Joining us from the company's inner sanctum,

- People, animals, wizards,
spells, - Console Wars

- People, animals, wizards, spells,

There's much more involved
in playing the game, - Console Wars

There's much more involved in playing the game,

- He is a computerized Italian
swashbuckling adventurer, - Console Wars

- He is a computerized Italian swashbuckling adventurer,

- Not only for this
coming Christmas - Console Wars

- Not only for this coming Christmas

- The "Mario Bros."
game cartridge is so hot, - Console Wars

- The "Mario Bros." game cartridge is so hot,

His friend has it,
and they're not friends anymore - Console Wars

His friend has it, and they're not friends anymore

- Nintendo's only been around
for three years - Console Wars

- Nintendo's only been around for three years

- We can't underestimate
the value - Console Wars

- We can't underestimate the value

- Nobody could conceive
of how Nintendo, - Console Wars

- Nobody could conceive of how Nintendo,

- My eight-year-old
would kill for one. - Console Wars

- My eight-year-old would kill for one.

- Nintendo! - Console Wars

- Today Nintendo controls
the home video game market. - Console Wars

- Today Nintendo controls the home video game market.

- Anybody would have found
that to be a Herculean task, - Console Wars

- Anybody would have found that to be a Herculean task,

All the other companies
were always trying, - Console Wars

All the other companies were always trying,

- ♪ We're not scared
to lose it all ♪ - Console Wars

- ♪ We're not scared to lose it all ♪

What I really felt here
in the States - Console Wars

What I really felt here in the States

That spirit of sort of
entrepreneurship, - Console Wars

That spirit of sort of entrepreneurship,

After working for Mitsubishi
for three years, - Console Wars

After working for Mitsubishi for three years,

So secretly, I sent my résumé
to an American sort of - Console Wars

So secretly, I sent my résumé to an American sort of

I had no idea what it was, - Console Wars

I had no idea what it was,

- And so it was,
late in the 20th century, - Console Wars

- And so it was, late in the 20th century,

The maker looked down and was
not pleased by what he saw. - Console Wars

The maker looked down and was not pleased by what he saw.

- The moment I started to work
for Sega of America, - Console Wars

- The moment I started to work for Sega of America,

This small hotel room
became my home away from home. - Console Wars

This small hotel room became my home away from home.

I checked in there in,
I think, October of '89, - Console Wars

I checked in there in, I think, October of '89,

- 800-521-2-- - Console Wars

I mean, I'm still shocked
that he still stays there, - Console Wars

I mean, I'm still shocked that he still stays there,

- It was hard to build
an organization from scratch - Console Wars

- It was hard to build an organization from scratch

There's so many hurdles
to get into the business - Console Wars

There's so many hurdles to get into the business

- The challenges we had
in those days - Console Wars

- The challenges we had in those days

-"Nintendo Power" magazine
goes out - Console Wars

-"Nintendo Power" magazine goes out

On a weekly average, - Console Wars

On a weekly average,

- "Nintendo Power." - Console Wars

- "Nintendo Power."

- And parents are now faced
with portable Nintendo. - Console Wars

- And parents are now faced with portable Nintendo.

- Say what you want
about Nintendo, - Console Wars

- Say what you want about Nintendo,

- Nintendo's a very,
very strong company, - Console Wars

- Nintendo's a very, very strong company,

- The first year,
the expectation was to sell - Console Wars

- The first year, the expectation was to sell

- We were struggling
at the time, no doubt about it. - Console Wars

- We were struggling at the time, no doubt about it.

- The president at that time
held a weekly lineup meeting, - Console Wars

- The president at that time held a weekly lineup meeting,

So Sega brought in
Tom Kalinske, - Console Wars

So Sega brought in Tom Kalinske,

- When I was about
to graduate, I got a job - Console Wars

- When I was about to graduate, I got a job

We were given the assignment - Console Wars

We were given the assignment

- Within six months,
it was the number one vitamin - Console Wars

- Within six months, it was the number one vitamin

- But shortly thereafter, - Console Wars

- But shortly thereafter,

- Super Sugar Crisp is coated
with super sugar - Console Wars

- Super Sugar Crisp is coated with super sugar

- The feeling at the time
was that - Console Wars

- The feeling at the time was that

- And the next thing I know, - Console Wars

- And the next thing I know,

Would you like me to read
some more of them to you?" - Console Wars

Would you like me to read some more of them to you?"

- You can tell it's Mattel.
It's swell. - Console Wars

- You can tell it's Mattel. It's swell.

- Ruth Handler founded Mattel. - Console Wars

- Ruth Handler founded Mattel.

She came into my office,
and she said, - Console Wars

She came into my office, and she said,

What do you think about that?" - Console Wars

What do you think about that?"

Barbie will be around
long after you and I are gone." - Console Wars

Barbie will be around long after you and I are gone."

You're now in charge
of the Barbie business." - Console Wars

You're now in charge of the Barbie business."

And then we created a series
of different product lines - Console Wars

And then we created a series of different product lines

And out of this research came
this very muscular character. - Console Wars

And out of this research came this very muscular character.

- I have the power! - Console Wars

- I have the power!

In 1990, I took a vacation
with Karen and the kids... - Console Wars

In 1990, I took a vacation with Karen and the kids...

And all of a sudden,
this guy appears. - Console Wars

And all of a sudden, this guy appears.

It was Hayao Nakayama,
CEO of Sega Japan. - Console Wars

It was Hayao Nakayama, CEO of Sega Japan.

And I said,
"What are you doing here?" - Console Wars

And I said, "What are you doing here?"

I didn't really want to go, - Console Wars

I didn't really want to go,

"You have to go back with him - Console Wars

"You have to go back with him

- After a long discussion
with family, - Console Wars

- After a long discussion with family,

And I must say, - Console Wars

And I must say,

And I thought, "This really is
revolutionary," - Console Wars

And I thought, "This really is revolutionary,"

- The men sitting in this room - Console Wars

- The men sitting in this room

- The NES continues to havea unit sales projection - Console Wars

- The NES continues to havea unit sales projection

- Nintendo was extremely
arrogant as a company. - Console Wars

- Nintendo was extremely arrogant as a company.

- To marketing
vice president Peter Main, - Console Wars

- To marketing vice president Peter Main,

- They come, they try,
they like, and they buy, - Console Wars

- They come, they try, they like, and they buy,

- Nintendo threatened
the leading software companies - Console Wars

- Nintendo threatened the leading software companies

- They were able to,
one by one, - Console Wars

- They were able to, one by one,

We were adamant
that this was a legal tactic. - Console Wars

We were adamant that this was a legal tactic.

Retailers were afraid
to carry any other system. - Console Wars

Retailers were afraid to carry any other system.

I don't think
we were ever liked, - Console Wars

I don't think we were ever liked,

- They were anxious
to sue just about anybody - Console Wars

- They were anxious to sue just about anybody

We established the rule - Console Wars

We established the rule

- We were extremely on top
of execution, - Console Wars

- We were extremely on top of execution,

- What Nintendo was doing
was monopolistic - Console Wars

- What Nintendo was doing was monopolistic

- Nintendo acts like
a unchained - Console Wars

- Nintendo acts like a unchained

- Federal and state officials
charge today - Console Wars

- Federal and state officials charge today

Console Wars poster

★ ★ ★ ★ ★

It was 1990: Sega, startup gaming co. assembled a team to take on Nintendo, world's greatest video game company. A make or break conflict pit brother against brother, Sonic against Mario and, American capitalism against Japanese trad

User Rating: 0.0 (0 ratings)

Director: Blake J. Harris, Jonah Tulis

Writer: N/A

Production: Scott Rudin Productions,Point Grey Pictures,Flying Penguin Pictures,Legendary Television

Genre: documentary

Year: 2020

MetaScore: N/A/100

ImdbRating: 7.0

BoxOffice: N/A

Released: 23 Sep 2020

Awards: N/A

Homepage:

Also watch: Beyond the Limit, In the Same Breath, The Year Earth Changed, Imagine That, Waves, Scrooged, Wolfwalkers, The Wonderful Story of Henry Sugar, The Trial of the Chicago 7, Downfall, Lethal Weapon, Tom & Jerry, X2: X Men United, The Platform