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By then, I knew we had a winner
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Console Wars

By then, I knewwe had a winner, but we needed to find a way to get inthe major retailers

By then, I knew
we had a winner, but we needed to find a way to get in
the major retailers

Full Transcript

00:00:01.000 --> 00:00:02.061
- By then, I knew we had a winner,
00:00:02.654 --> 00:00:04.046
but we needed to find a way
00:00:04.009 --> 00:00:06.048
to get in the major retailers.
Duration
6 seconds
Views
38
Timestamp in Movie
00:33:17
Uploaded
May 31, 2025
Genres
documentary
Production
Scott Rudin Productions,Point Grey Pictures,Flying Penguin Pictures,Legendary Television

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Movie Summary

It was 1990: Sega, startup gaming co. assembled a team to take on Nintendo, world's greatest video game company. A make or break conflict pit brother against brother, Sonic against Mario and, American capitalism against Japanese trad
- ♪ Wal-Mart's one of those - Console Wars 00:07
- ♪ Wal-Mart's one of those
- Wal-Mart was making a lot of money from Nintendo, - Console Wars 00:08
- Wal-Mart was making a lot of money from Nintendo,
- And Wal-Mart just refused because of this pressure - Console Wars 00:05
- And Wal-Mart just refused because of this pressure
- We were fanatics about retail space, okay? - Console Wars 00:05
- We were fanatics about retail space, okay?
"Hey, you're really doing well with the product, Mr. Retailer, - Console Wars 00:13
"Hey, you're really doing well with the product, M...
- So we developed a strategy on how to change this. - Console Wars 00:05
- So we developed a strategy on how to change this.
- I came up with an idea of opening a Sega Game Store - Console Wars 00:09
- I came up with an idea of opening a Sega Game Store
- We rented a store in a shopping mall - Console Wars 00:21
- We rented a store in a shopping mall
- The store became very popular for Wal-Mart employees. - Console Wars 00:05
- The store became very popular for Wal-Mart employees.
- We bought every billboard leading in and out - Console Wars 00:06
- We bought every billboard leading in and out
We bought the football cushions - Console Wars 00:07
We bought the football cushions
After a while, a senior VP of Wal-Mart called me up, - Console Wars 00:07
After a while, a senior VP of Wal-Mart called me up,
We'll give you a four-foot section in Wal-Mart stores." - Console Wars 00:14
We'll give you a four-foot section in Wal-Mart stores.&...
- As the company started to grow very fast, - Console Wars 00:10
- As the company started to grow very fast,
Nintendo was so dominant. - "Nintendo Power." - Console Wars 00:08
Nintendo was so dominant. - "Nintendo Power."
He needed some help doing marketing, - Console Wars 00:06
He needed some help doing marketing,
- It was not dissimilar to what I did at Reebok, - Console Wars 00:06
- It was not dissimilar to what I did at Reebok,
- Part of the reason of going to Reebok - Console Wars 00:05
- Part of the reason of going to Reebok
But at the end of the day, it was one of those things - Console Wars 00:06
But at the end of the day, it was one of those things
- Steve Race, the first thing we heard about - Console Wars 00:07
- Steve Race, the first thing we heard about