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He was the game guru, marketer, PR, everything
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Console Wars

He was the game guru,marketer, PR, everything

He was the game guru,
marketer, PR, everything

Full Transcript

00:00:01.000 --> 00:00:05.083
He was the game guru, marketer, PR, everything.
Duration
6 seconds
Views
27
Timestamp in Movie
00:23:45
Uploaded
May 31, 2025
Genres
documentary
Production
Scott Rudin Productions,Point Grey Pictures,Flying Penguin Pictures,Legendary Television

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Movie Summary

It was 1990: Sega, startup gaming co. assembled a team to take on Nintendo, world's greatest video game company. A make or break conflict pit brother against brother, Sonic against Mario and, American capitalism against Japanese trad
- Al's the best gamer I've ever seen. - Console Wars 00:05
- Al's the best gamer I've ever seen.
- He was like a big kid - Console Wars 00:06
- He was like a big kid
- Shinobu came into my office - Console Wars 00:09
- Shinobu came into my office
He says, "Nakayama has chosen you. - Console Wars 00:04
He says, "Nakayama has chosen you.
"They're happy with two finalists, - Console Wars 00:08
"They're happy with two finalists,
"Okay, let's see what the other one is." - Console Wars 00:06
"Okay, let's see what the other one is."
What in the world is a hedgehog?" - Console Wars 00:06
What in the world is a hedgehog?"
- He also had a girlfriend named Madonna, - Console Wars 00:07
- He also had a girlfriend named Madonna,
- So I've got Eggs and a hedgehog... - Console Wars 00:06
- So I've got Eggs and a hedgehog...
I said, "You gotta get rid of the rock band, - Console Wars 00:07
I said, "You gotta get rid of the rock band,
We can't use the name Madonna for this." - Console Wars 00:06
We can't use the name Madonna for this."
- The folks in Japan didn't like that - Console Wars 00:08
- The folks in Japan didn't like that
- It went all the way up - Console Wars 00:13
- It went all the way up
We walk over to a screen, and here's this guy Sonic. - Console Wars 00:04
We walk over to a screen, and here's this guy Sonic.
After my visit, I went back, and I said, - Console Wars 00:09
After my visit, I went back, and I said,
This can be our number one game." - Console Wars 00:05
This can be our number one game."
- "It's gonna be the best game Sega ever did." - Console Wars 00:15
- "It's gonna be the best game Sega ever did."...
And the rest is history, - Console Wars 00:07
And the rest is history,
- It is the video game craze, - Console Wars 00:09
- It is the video game craze,
- You get better graphics, more levels of play, - Console Wars 00:09
- You get better graphics, more levels of play,