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I don't think anyone in Japan thought
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Console Wars

I don't thinkanyone in Japan thought taking Nintendo on directlywas a good idea, but it...

I don't think
anyone in Japan thought taking Nintendo on directly
was a good idea, but it was something
I felt we needed to do

Full Transcript

00:00:01.000 --> 00:00:03.742
- I don't think anyone in Japan thought
00:00:03.785 --> 00:00:07.136
taking Nintendo on directly was a good idea,
00:00:07.018 --> 00:00:10.226
but it was something I felt we needed to do.
Duration
10 seconds
Views
23
Timestamp in Movie
00:39:03
Uploaded
May 31, 2025
Genres
documentary
Production
Scott Rudin Productions,Point Grey Pictures,Flying Penguin Pictures,Legendary Television

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Movie Summary

It was 1990: Sega, startup gaming co. assembled a team to take on Nintendo, world's greatest video game company. A make or break conflict pit brother against brother, Sonic against Mario and, American capitalism against Japanese trad
You know, if I go to a party and I say I'm a filmmaker, - Console Wars 00:08
You know, if I go to a party and I say I'm a filmmaker,
And you say, "Oh, I'm an author," - Console Wars 00:04
And you say, "Oh, I'm an author,"
And if you say you're in advertising, - Console Wars 00:05
And if you say you're in advertising,
- We had four agencies pitching to us, big names, - Console Wars 00:08
- We had four agencies pitching to us, big names,
- We, at the time, had just had - Console Wars 00:10
- We, at the time, had just had
The pitch to Sega was probably one - Console Wars 00:05
The pitch to Sega was probably one
We had every person in the company become an expert - Console Wars 00:07
We had every person in the company become an expert
So everybody came out - Console Wars 00:08
So everybody came out
The agencies we were up against - Console Wars 00:07
The agencies we were up against
- This work is the best work - Console Wars 00:05
- This work is the best work
This is your brain on Nintendo. - Console Wars 00:04
This is your brain on Nintendo.
- And it worked. - Console Wars 00:05
- And it worked.
- We did the first commercials, - Console Wars 00:07
- We did the first commercials,
- And then transformed into a really cool guy... - Console Wars 00:04
- And then transformed into a really cool guy...
- I thought "Welcome to the next level" - Console Wars 00:06
- I thought "Welcome to the next level"
- It was also saying to the competition - Console Wars 00:05
- It was also saying to the competition
You're behind." - Console Wars 00:04
You're behind."
- But I don't think it would have worked - Console Wars 00:04
- But I don't think it would have worked
The Sega Scream was what really drove the thing in the end. - Console Wars 00:04
The Sega Scream was what really drove the thing in the end.
- I would go pick up my daughters at school, - Console Wars 00:07
- I would go pick up my daughters at school,