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I had studied the market and had a strategy
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Console Wars

I had studied the marketand had a strategy for what I thoughtwe needed to do

I had studied the market
and had a strategy for what I thought
we needed to do

Full Transcript

00:00:01.000 --> 00:00:03.698
I had studied the market and had a strategy
00:00:03.742 --> 00:00:06.092
for what I thought we needed to do.
Duration
6 seconds
Views
18
Timestamp in Movie
00:19:46
Uploaded
May 31, 2025
Genres
documentary
Production
Scott Rudin Productions,Point Grey Pictures,Flying Penguin Pictures,Legendary Television

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Movie Summary

It was 1990: Sega, startup gaming co. assembled a team to take on Nintendo, world's greatest video game company. A make or break conflict pit brother against brother, Sonic against Mario and, American capitalism against Japanese trad
First, I wanted to do more American licenses from TV shows - Console Wars 00:07
First, I wanted to do more American licenses from TV shows
- Because Japan didn't understand those licenses. - Console Wars 00:04
- Because Japan didn't understand those licenses.
- And I didn't think the development - Console Wars 00:05
- And I didn't think the development
Then I said, "We've gotta lower the price of Genesis." - Console Wars 00:08
Then I said, "We've gotta lower the price of Genes...
- And I wanted us to take on Mario, - Console Wars 00:10
- And I wanted us to take on Mario,
- Nakayama's face turned very white, and he said, - Console Wars 00:09
- Nakayama's face turned very white, and he said,
Give it free?" - Console Wars 00:08
Give it free?"
- I wanted to take Nintendo on directly in advertising - Console Wars 00:06
- I wanted to take Nintendo on directly in advertising
- Of course, there was a fear that Nintendo may sue us - Console Wars 00:06
- Of course, there was a fear that Nintendo may sue us
- After my presentation, they all talked in Japanese. - Console Wars 00:04
- After my presentation, they all talked in Japanese.
Shinobu would try to translate in my ear, - Console Wars 00:06
Shinobu would try to translate in my ear,
And I thought, "Well, that's the shortest career - Console Wars 00:11
And I thought, "Well, that's the shortest career
- Nakayama said, - Console Wars 00:11
- Nakayama said,
I really don't remember physically did he - Console Wars 00:08
I really don't remember physically did he
- But he turned at the door, and he said, - Console Wars 00:12
- But he turned at the door, and he said,
- For the third year in a row, - Console Wars 00:05
- For the third year in a row,
- There were competitors, - Console Wars 00:08
- There were competitors,
One of the things that we always did - Console Wars 00:06
One of the things that we always did
The feedback was uniformly, "Great graphics, - Console Wars 00:12
The feedback was uniformly, "Great graphics,
- The title that was packed - Console Wars 00:15
- The title that was packed