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I wanted to take Nintendo on directly in advertising
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Console Wars

I wanted to take Nintendo ondirectly in advertising and make fun of them

I wanted to take Nintendo on
directly in advertising and make fun of them

Full Transcript

00:00:01.000 --> 00:00:04.221
- I wanted to take Nintendo on directly in advertising
00:00:04.264 --> 00:00:06.353
and make fun of them.
Duration
6 seconds
Views
24
Timestamp in Movie
00:20:39
Uploaded
May 31, 2025
Genres
documentary
Production
Scott Rudin Productions,Point Grey Pictures,Flying Penguin Pictures,Legendary Television

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Movie Summary

It was 1990: Sega, startup gaming co. assembled a team to take on Nintendo, world's greatest video game company. A make or break conflict pit brother against brother, Sonic against Mario and, American capitalism against Japanese trad
- Of course, there was a fear that Nintendo may sue us - Console Wars 00:06
- Of course, there was a fear that Nintendo may sue us
- After my presentation, they all talked in Japanese. - Console Wars 00:04
- After my presentation, they all talked in Japanese.
Shinobu would try to translate in my ear, - Console Wars 00:06
Shinobu would try to translate in my ear,
And I thought, "Well, that's the shortest career - Console Wars 00:11
And I thought, "Well, that's the shortest career
- Nakayama said, - Console Wars 00:11
- Nakayama said,
I really don't remember physically did he - Console Wars 00:08
I really don't remember physically did he
- But he turned at the door, and he said, - Console Wars 00:12
- But he turned at the door, and he said,
- For the third year in a row, - Console Wars 00:05
- For the third year in a row,
- There were competitors, - Console Wars 00:08
- There were competitors,
One of the things that we always did - Console Wars 00:06
One of the things that we always did
The feedback was uniformly, "Great graphics, - Console Wars 00:12
The feedback was uniformly, "Great graphics,
- The title that was packed - Console Wars 00:15
- The title that was packed
- So there was company-wide efforts to come up - Console Wars 00:06
- So there was company-wide efforts to come up
Yuji Naka, our genius programmer, - Console Wars 00:12
Yuji Naka, our genius programmer,
- So he asked the art designer, - Console Wars 00:08
- So he asked the art designer,
- It was Al Nilsen, - Console Wars 00:06
- It was Al Nilsen,
- First game I have here - Console Wars 00:06
- First game I have here
- Al was one of the very first employees hired - Console Wars 00:06
- Al was one of the very first employees hired
He was the game guru, marketer, PR, everything. - Console Wars 00:06
He was the game guru, marketer, PR, everything.
- Al's the best gamer I've ever seen. - Console Wars 00:05
- Al's the best gamer I've ever seen.