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It's not as life-threatening
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Console Wars

It's not as life-threatening in the business world,but sometimes it may be

It's not as life-threatening in the business world,
but sometimes it may be

Full Transcript

00:00:01.000 --> 00:00:03.437
It's not as life-threatening
00:00:03.048 --> 00:00:05.831
in the business world, but sometimes it may be.
Duration
6 seconds
Views
24
Timestamp in Movie
00:18:31
Uploaded
May 31, 2025
Genres
documentary
Production
Scott Rudin Productions,Point Grey Pictures,Flying Penguin Pictures,Legendary Television

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Movie Summary

It was 1990: Sega, startup gaming co. assembled a team to take on Nintendo, world's greatest video game company. A make or break conflict pit brother against brother, Sonic against Mario and, American capitalism against Japanese trad
- ♪ She-Ra, Princess of Power ♪ - Console Wars 00:13
- ♪ She-Ra, Princess of Power ♪
And it seemed to me that Nintendo - Console Wars 00:07
And it seemed to me that Nintendo
So I saw an opportunity to go after - Console Wars 00:09
So I saw an opportunity to go after
So I worked with Paul and Shinobu - Console Wars 00:07
So I worked with Paul and Shinobu
- Tom and I went to Sega Japan headquarter, - Console Wars 00:11
- Tom and I went to Sega Japan headquarter,
And Nakayama-san sitting in the center. - Console Wars 00:04
And Nakayama-san sitting in the center.
- I'm not one to just go into a business - Console Wars 00:06
- I'm not one to just go into a business
I had studied the market and had a strategy - Console Wars 00:06
I had studied the market and had a strategy
First, I wanted to do more American licenses from TV shows - Console Wars 00:07
First, I wanted to do more American licenses from TV shows
- Because Japan didn't understand those licenses. - Console Wars 00:04
- Because Japan didn't understand those licenses.
- And I didn't think the development - Console Wars 00:05
- And I didn't think the development
Then I said, "We've gotta lower the price of Genesis." - Console Wars 00:08
Then I said, "We've gotta lower the price of Genes...
- And I wanted us to take on Mario, - Console Wars 00:10
- And I wanted us to take on Mario,
- Nakayama's face turned very white, and he said, - Console Wars 00:09
- Nakayama's face turned very white, and he said,
Give it free?" - Console Wars 00:08
Give it free?"
- I wanted to take Nintendo on directly in advertising - Console Wars 00:06
- I wanted to take Nintendo on directly in advertising
- Of course, there was a fear that Nintendo may sue us - Console Wars 00:06
- Of course, there was a fear that Nintendo may sue us
- After my presentation, they all talked in Japanese. - Console Wars 00:04
- After my presentation, they all talked in Japanese.
Shinobu would try to translate in my ear, - Console Wars 00:06
Shinobu would try to translate in my ear,
And I thought, "Well, that's the shortest career - Console Wars 00:11
And I thought, "Well, that's the shortest career