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Ruth Handler founded Mattel
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Console Wars

Ruth Handler founded Mattel

Ruth Handler founded Mattel

Full Transcript

00:00:01.000 --> 00:00:04.047
- Ruth Handler founded Mattel.
Duration
4 seconds
Views
37
Timestamp in Movie
00:09:53
Uploaded
May 31, 2025
Genres
documentary
Production
Scott Rudin Productions,Point Grey Pictures,Flying Penguin Pictures,Legendary Television

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Movie Summary

It was 1990: Sega, startup gaming co. assembled a team to take on Nintendo, world's greatest video game company. A make or break conflict pit brother against brother, Sonic against Mario and, American capitalism against Japanese trad
She came into my office, and she said, - Console Wars 00:05
She came into my office, and she said,
What do you think about that?" - Console Wars 00:06
What do you think about that?"
Barbie will be around long after you and I are gone." - Console Wars 00:05
Barbie will be around long after you and I are gone."
You're now in charge of the Barbie business." - Console Wars 00:07
You're now in charge of the Barbie business."
And then we created a series of different product lines - Console Wars 00:08
And then we created a series of different product lines
And out of this research came this very muscular character. - Console Wars 00:06
And out of this research came this very muscular character.
- I have the power! - Console Wars 00:04
- I have the power!
In 1990, I took a vacation with Karen and the kids... - Console Wars 00:05
In 1990, I took a vacation with Karen and the kids...
And all of a sudden, this guy appears. - Console Wars 00:04
And all of a sudden, this guy appears.
It was Hayao Nakayama, CEO of Sega Japan. - Console Wars 00:06
It was Hayao Nakayama, CEO of Sega Japan.
And I said, "What are you doing here?" - Console Wars 00:15
And I said, "What are you doing here?"
I didn't really want to go, - Console Wars 00:07
I didn't really want to go,
"You have to go back with him - Console Wars 00:06
"You have to go back with him
- After a long discussion with family, - Console Wars 00:06
- After a long discussion with family,
And I must say, - Console Wars 00:10
And I must say,
And I thought, "This really is revolutionary," - Console Wars 00:07
And I thought, "This really is revolutionary,"
- The men sitting in this room - Console Wars 00:05
- The men sitting in this room
- The NES continues to havea unit sales projection - Console Wars 00:08
- The NES continues to havea unit sales projection
- Nintendo was extremely arrogant as a company. - Console Wars 00:05
- Nintendo was extremely arrogant as a company.
- To marketing vice president Peter Main, - Console Wars 00:05
- To marketing vice president Peter Main,