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So we developed a strategy on how to change this
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Console Wars

So we developed a strategyon how to change this

So we developed a strategy
on how to change this

Full Transcript

00:00:01.000 --> 00:00:05.091
- So we developed a strategy on how to change this.
Duration
5 seconds
Views
25
Timestamp in Movie
00:34:09
Uploaded
May 31, 2025
Genres
documentary
Production
Scott Rudin Productions,Point Grey Pictures,Flying Penguin Pictures,Legendary Television

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Movie Summary

It was 1990: Sega, startup gaming co. assembled a team to take on Nintendo, world's greatest video game company. A make or break conflict pit brother against brother, Sonic against Mario and, American capitalism against Japanese trad
- I came up with an idea of opening a Sega Game Store - Console Wars 00:09
- I came up with an idea of opening a Sega Game Store
- We rented a store in a shopping mall - Console Wars 00:21
- We rented a store in a shopping mall
- The store became very popular for Wal-Mart employees. - Console Wars 00:05
- The store became very popular for Wal-Mart employees.
- We bought every billboard leading in and out - Console Wars 00:06
- We bought every billboard leading in and out
We bought the football cushions - Console Wars 00:07
We bought the football cushions
After a while, a senior VP of Wal-Mart called me up, - Console Wars 00:07
After a while, a senior VP of Wal-Mart called me up,
We'll give you a four-foot section in Wal-Mart stores." - Console Wars 00:14
We'll give you a four-foot section in Wal-Mart stores.&...
- As the company started to grow very fast, - Console Wars 00:10
- As the company started to grow very fast,
Nintendo was so dominant. - "Nintendo Power." - Console Wars 00:08
Nintendo was so dominant. - "Nintendo Power."
He needed some help doing marketing, - Console Wars 00:06
He needed some help doing marketing,
- It was not dissimilar to what I did at Reebok, - Console Wars 00:06
- It was not dissimilar to what I did at Reebok,
- Part of the reason of going to Reebok - Console Wars 00:05
- Part of the reason of going to Reebok
But at the end of the day, it was one of those things - Console Wars 00:06
But at the end of the day, it was one of those things
- Steve Race, the first thing we heard about - Console Wars 00:07
- Steve Race, the first thing we heard about
- Steve Race was a terrorist for A-type personalities. - Console Wars 00:04
- Steve Race was a terrorist for A-type personalities.
I just didn't wanna be the puppet that would be pulled - Console Wars 00:06
I just didn't wanna be the puppet that would be pulled
Nakayama was the head of SOJ, - Console Wars 00:07
Nakayama was the head of SOJ,
Nothing went out without Nakayama's approval - Console Wars 00:05
Nothing went out without Nakayama's approval
- Nakayama-san was very difficult for many people. - Console Wars 00:06
- Nakayama-san was very difficult for many people.
If you do not deliver, he was brutal. - Console Wars 00:04
If you do not deliver, he was brutal.