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Steve Race, the first thing we heard about
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Console Wars

Steve Race, the first thingwe heard about is his wildTV commercial at Reebok

Steve Race, the first thing
we heard about is his wild
TV commercial at Reebok

Full Transcript

00:00:01.000 --> 00:00:02.872
- Steve Race, the first thing we heard about
00:00:02.915 --> 00:00:06.571
is his wild TV commercial at Reebok.
Duration
7 seconds
Views
28
Timestamp in Movie
00:36:36
Uploaded
May 31, 2025
Genres
documentary
Production
Scott Rudin Productions,Point Grey Pictures,Flying Penguin Pictures,Legendary Television

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Movie Summary

It was 1990: Sega, startup gaming co. assembled a team to take on Nintendo, world's greatest video game company. A make or break conflict pit brother against brother, Sonic against Mario and, American capitalism against Japanese trad
- Steve Race was a terrorist for A-type personalities. - Console Wars 00:04
- Steve Race was a terrorist for A-type personalities.
I just didn't wanna be the puppet that would be pulled - Console Wars 00:06
I just didn't wanna be the puppet that would be pulled
Nakayama was the head of SOJ, - Console Wars 00:07
Nakayama was the head of SOJ,
Nothing went out without Nakayama's approval - Console Wars 00:05
Nothing went out without Nakayama's approval
- Nakayama-san was very difficult for many people. - Console Wars 00:06
- Nakayama-san was very difficult for many people.
If you do not deliver, he was brutal. - Console Wars 00:04
If you do not deliver, he was brutal.
- We'd all be on alert that he was coming in, - Console Wars 00:08
- We'd all be on alert that he was coming in,
- He had very long hair - Console Wars 00:06
- He had very long hair
- We had all these ways that we thought - Console Wars 00:13
- We had all these ways that we thought
- To me, Hayao Nakayama was a cartoon character, - Console Wars 00:07
- To me, Hayao Nakayama was a cartoon character,
He had weird hair, - Console Wars 00:06
He had weird hair,
The Japanese-U.S. relationship is kind of confusing. - Console Wars 00:06
The Japanese-U.S. relationship is kind of confusing.
It really kind of starts with an American serviceman, - Console Wars 00:25
It really kind of starts with an American serviceman,
- I don't think anyone in Japan thought - Console Wars 00:10
- I don't think anyone in Japan thought
You know, if I go to a party and I say I'm a filmmaker, - Console Wars 00:08
You know, if I go to a party and I say I'm a filmmaker,
And you say, "Oh, I'm an author," - Console Wars 00:04
And you say, "Oh, I'm an author,"
And if you say you're in advertising, - Console Wars 00:05
And if you say you're in advertising,
- We had four agencies pitching to us, big names, - Console Wars 00:08
- We had four agencies pitching to us, big names,
- We, at the time, had just had - Console Wars 00:10
- We, at the time, had just had
The pitch to Sega was probably one - Console Wars 00:05
The pitch to Sega was probably one