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The first year, the expectation was to sell
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Console Wars

The first year,the expectation was to sell 1 million unitsof Sega Genesis, but sales was...

The first year,
the expectation was to sell 1 million units
of Sega Genesis, but sales was not that great

Full Transcript

00:00:01.000 --> 00:00:05.996
- The first year, the expectation was to sell
00:00:05.047 --> 00:00:08.442
1 million units of Sega Genesis,
00:00:08.486 --> 00:00:11.532
but sales was not that great.
Duration
12 seconds
Views
38
Timestamp in Movie
00:07:46
Uploaded
May 31, 2025
Genres
documentary
Production
Scott Rudin Productions,Point Grey Pictures,Flying Penguin Pictures,Legendary Television

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Movie Summary

It was 1990: Sega, startup gaming co. assembled a team to take on Nintendo, world's greatest video game company. A make or break conflict pit brother against brother, Sonic against Mario and, American capitalism against Japanese trad
- We were struggling at the time, no doubt about it. - Console Wars 00:05
- We were struggling at the time, no doubt about it.
- The president at that time held a weekly lineup meeting, - Console Wars 00:11
- The president at that time held a weekly lineup meeting,
So Sega brought in Tom Kalinske, - Console Wars 00:06
So Sega brought in Tom Kalinske,
- When I was about to graduate, I got a job - Console Wars 00:06
- When I was about to graduate, I got a job
We were given the assignment - Console Wars 00:07
We were given the assignment
- Within six months, it was the number one vitamin - Console Wars 00:05
- Within six months, it was the number one vitamin
- But shortly thereafter, - Console Wars 00:06
- But shortly thereafter,
- Super Sugar Crisp is coated with super sugar - Console Wars 00:05
- Super Sugar Crisp is coated with super sugar
- The feeling at the time was that - Console Wars 00:09
- The feeling at the time was that
- And the next thing I know, - Console Wars 00:21
- And the next thing I know,
Would you like me to read some more of them to you?" - Console Wars 00:12
Would you like me to read some more of them to you?"
- You can tell it's Mattel. It's swell. - Console Wars 00:04
- You can tell it's Mattel. It's swell.
- Ruth Handler founded Mattel. - Console Wars 00:04
- Ruth Handler founded Mattel.
She came into my office, and she said, - Console Wars 00:05
She came into my office, and she said,
What do you think about that?" - Console Wars 00:06
What do you think about that?"
Barbie will be around long after you and I are gone." - Console Wars 00:05
Barbie will be around long after you and I are gone."
You're now in charge of the Barbie business." - Console Wars 00:07
You're now in charge of the Barbie business."
And then we created a series of different product lines - Console Wars 00:08
And then we created a series of different product lines
And out of this research came this very muscular character. - Console Wars 00:06
And out of this research came this very muscular character.
- I have the power! - Console Wars 00:04
- I have the power!