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To marketing vice president Peter Main
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Console Wars

To marketingvice president Peter Main, selling Nintendo is easy

To marketing
vice president Peter Main, selling Nintendo is easy

Full Transcript

00:00:01.000 --> 00:00:03.481
- To marketing vice president Peter Main,
00:00:03.524 --> 00:00:05.396
selling Nintendo is easy.
Duration
5 seconds
Views
46
Timestamp in Movie
00:12:41
Uploaded
May 31, 2025
Genres
documentary
Production
Scott Rudin Productions,Point Grey Pictures,Flying Penguin Pictures,Legendary Television

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Movie Summary

It was 1990: Sega, startup gaming co. assembled a team to take on Nintendo, world's greatest video game company. A make or break conflict pit brother against brother, Sonic against Mario and, American capitalism against Japanese trad
- They come, they try, they like, and they buy, - Console Wars 00:06
- They come, they try, they like, and they buy,
- Nintendo threatened the leading software companies - Console Wars 00:11
- Nintendo threatened the leading software companies
- They were able to, one by one, - Console Wars 00:11
- They were able to, one by one,
We were adamant that this was a legal tactic. - Console Wars 00:05
We were adamant that this was a legal tactic.
Retailers were afraid to carry any other system. - Console Wars 00:05
Retailers were afraid to carry any other system.
I don't think we were ever liked, - Console Wars 00:05
I don't think we were ever liked,
- They were anxious to sue just about anybody - Console Wars 00:06
- They were anxious to sue just about anybody
We established the rule - Console Wars 00:06
We established the rule
- We were extremely on top of execution, - Console Wars 00:09
- We were extremely on top of execution,
- What Nintendo was doing was monopolistic - Console Wars 00:05
- What Nintendo was doing was monopolistic
- Nintendo acts like a unchained - Console Wars 00:07
- Nintendo acts like a unchained
- Federal and state officials charge today - Console Wars 00:10
- Federal and state officials charge today
- As a law violator, a lawbreaker, - Console Wars 00:07
- As a law violator, a lawbreaker,
- Nintendo! Oh, man! - Console Wars 00:05
- Nintendo! Oh, man!
- Our relationship with our customers - Console Wars 00:09
- Our relationship with our customers
All of the rest of the penalty was in the form of coupons - Console Wars 00:13
All of the rest of the penalty was in the form of coupons
- I was asked on the witness stand, - Console Wars 00:09
- I was asked on the witness stand,
"And whatever gets in your way, - Console Wars 00:05
"And whatever gets in your way,
Is that what you mean?" - Console Wars 00:11
Is that what you mean?"
- Nintendo was so powerful, - Console Wars 00:07
- Nintendo was so powerful,