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We bought every billboard leading in and out
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Console Wars

We bought every billboardleading in and out of Bentonvillewith Sega advertising

We bought every billboard
leading in and out of Bentonville
with Sega advertising

Full Transcript

00:00:01.000 --> 00:00:03.035
- We bought every billboard leading in and out
00:00:03.394 --> 00:00:05.874
of Bentonville with Sega advertising.
Duration
6 seconds
Views
28
Timestamp in Movie
00:34:51
Uploaded
May 31, 2025
Genres
documentary
Production
Scott Rudin Productions,Point Grey Pictures,Flying Penguin Pictures,Legendary Television

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Movie Summary

It was 1990: Sega, startup gaming co. assembled a team to take on Nintendo, world's greatest video game company. A make or break conflict pit brother against brother, Sonic against Mario and, American capitalism against Japanese trad
We bought the football cushions - Console Wars 00:07
We bought the football cushions
After a while, a senior VP of Wal-Mart called me up, - Console Wars 00:07
After a while, a senior VP of Wal-Mart called me up,
We'll give you a four-foot section in Wal-Mart stores." - Console Wars 00:14
We'll give you a four-foot section in Wal-Mart stores.&...
- As the company started to grow very fast, - Console Wars 00:10
- As the company started to grow very fast,
Nintendo was so dominant. - "Nintendo Power." - Console Wars 00:08
Nintendo was so dominant. - "Nintendo Power."
He needed some help doing marketing, - Console Wars 00:06
He needed some help doing marketing,
- It was not dissimilar to what I did at Reebok, - Console Wars 00:06
- It was not dissimilar to what I did at Reebok,
- Part of the reason of going to Reebok - Console Wars 00:05
- Part of the reason of going to Reebok
But at the end of the day, it was one of those things - Console Wars 00:06
But at the end of the day, it was one of those things
- Steve Race, the first thing we heard about - Console Wars 00:07
- Steve Race, the first thing we heard about
- Steve Race was a terrorist for A-type personalities. - Console Wars 00:04
- Steve Race was a terrorist for A-type personalities.
I just didn't wanna be the puppet that would be pulled - Console Wars 00:06
I just didn't wanna be the puppet that would be pulled
Nakayama was the head of SOJ, - Console Wars 00:07
Nakayama was the head of SOJ,
Nothing went out without Nakayama's approval - Console Wars 00:05
Nothing went out without Nakayama's approval
- Nakayama-san was very difficult for many people. - Console Wars 00:06
- Nakayama-san was very difficult for many people.
If you do not deliver, he was brutal. - Console Wars 00:04
If you do not deliver, he was brutal.
- We'd all be on alert that he was coming in, - Console Wars 00:08
- We'd all be on alert that he was coming in,
- He had very long hair - Console Wars 00:06
- He had very long hair
- We had all these ways that we thought - Console Wars 00:13
- We had all these ways that we thought
- To me, Hayao Nakayama was a cartoon character, - Console Wars 00:07
- To me, Hayao Nakayama was a cartoon character,