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We established the rule
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Console Wars

We established the rule that Nintendo was not gonnaget pushed around

We established the rule that Nintendo was not gonna
get pushed around

Full Transcript

00:00:01.000 --> 00:00:03.611
We established the rule
00:00:03.655 --> 00:00:06.179
that Nintendo was not gonna get pushed around.
Duration
6 seconds
Views
43
Timestamp in Movie
00:13:47
Uploaded
May 31, 2025
Genres
documentary
Production
Scott Rudin Productions,Point Grey Pictures,Flying Penguin Pictures,Legendary Television

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Movie Summary

It was 1990: Sega, startup gaming co. assembled a team to take on Nintendo, world's greatest video game company. A make or break conflict pit brother against brother, Sonic against Mario and, American capitalism against Japanese trad
- We were extremely on top of execution, - Console Wars 00:09
- We were extremely on top of execution,
- What Nintendo was doing was monopolistic - Console Wars 00:05
- What Nintendo was doing was monopolistic
- Nintendo acts like a unchained - Console Wars 00:07
- Nintendo acts like a unchained
- Federal and state officials charge today - Console Wars 00:10
- Federal and state officials charge today
- As a law violator, a lawbreaker, - Console Wars 00:07
- As a law violator, a lawbreaker,
- Nintendo! Oh, man! - Console Wars 00:05
- Nintendo! Oh, man!
- Our relationship with our customers - Console Wars 00:09
- Our relationship with our customers
All of the rest of the penalty was in the form of coupons - Console Wars 00:13
All of the rest of the penalty was in the form of coupons
- I was asked on the witness stand, - Console Wars 00:09
- I was asked on the witness stand,
"And whatever gets in your way, - Console Wars 00:05
"And whatever gets in your way,
Is that what you mean?" - Console Wars 00:11
Is that what you mean?"
- Nintendo was so powerful, - Console Wars 00:07
- Nintendo was so powerful,
It was a dominant position - Console Wars 00:18
It was a dominant position
I knew that Japanese companies tended to tightly control - Console Wars 00:14
I knew that Japanese companies tended to tightly control
He told me he agreed with me and he understood that. - Console Wars 00:05
He told me he agreed with me and he understood that.
So I decided to take this role on. - Console Wars 00:06
So I decided to take this role on.
Sega of America was a small building, - Console Wars 00:05
Sega of America was a small building,
People could wander in and out very easily, not well lit. - Console Wars 00:05
People could wander in and out very easily, not well lit.
It was so different - Console Wars 00:06
It was so different
It was initially a shock to the system. - Console Wars 00:05
It was initially a shock to the system.