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We had four agencies pitching to us, big names
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Console Wars

We had four agenciespitching to us, big names, and Goodby was a small group

We had four agencies
pitching to us, big names, and Goodby was a small group

Full Transcript

00:00:01.000 --> 00:00:04.395
- We had four agencies pitching to us, big names,
00:00:04.438 --> 00:00:07.528
and Goodby was a small group.
Duration
8 seconds
Views
20
Timestamp in Movie
00:39:38
Uploaded
May 31, 2025
Genres
documentary
Production
Scott Rudin Productions,Point Grey Pictures,Flying Penguin Pictures,Legendary Television

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Movie Summary

It was 1990: Sega, startup gaming co. assembled a team to take on Nintendo, world's greatest video game company. A make or break conflict pit brother against brother, Sonic against Mario and, American capitalism against Japanese trad
- We, at the time, had just had - Console Wars 00:10
- We, at the time, had just had
The pitch to Sega was probably one - Console Wars 00:05
The pitch to Sega was probably one
We had every person in the company become an expert - Console Wars 00:07
We had every person in the company become an expert
So everybody came out - Console Wars 00:08
So everybody came out
The agencies we were up against - Console Wars 00:07
The agencies we were up against
- This work is the best work - Console Wars 00:05
- This work is the best work
This is your brain on Nintendo. - Console Wars 00:04
This is your brain on Nintendo.
- And it worked. - Console Wars 00:05
- And it worked.
- We did the first commercials, - Console Wars 00:07
- We did the first commercials,
- And then transformed into a really cool guy... - Console Wars 00:04
- And then transformed into a really cool guy...
- I thought "Welcome to the next level" - Console Wars 00:06
- I thought "Welcome to the next level"
- It was also saying to the competition - Console Wars 00:05
- It was also saying to the competition
You're behind." - Console Wars 00:04
You're behind."
- But I don't think it would have worked - Console Wars 00:04
- But I don't think it would have worked
The Sega Scream was what really drove the thing in the end. - Console Wars 00:04
The Sega Scream was what really drove the thing in the end.
- I would go pick up my daughters at school, - Console Wars 00:07
- I would go pick up my daughters at school,
- Sega! - We kind of owned - Console Wars 00:06
- Sega! - We kind of owned
They were kind of scrubbed and clean - Console Wars 00:09
They were kind of scrubbed and clean
I mean, we made a lot of fun of Nintendo. - Console Wars 00:05
I mean, we made a lot of fun of Nintendo.
Nintendo was the Soviet Union, and Sega were the guys - Console Wars 00:07
Nintendo was the Soviet Union, and Sega were the guys