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Dear Rider: The Jake Burton Story

He was like, "That guy knows how to designa great snowboard." - But meanwhile,you had this...

He was like, "That guy knows how to design
a great snowboard." - But meanwhile,
you had this archetype of the modern pro snowboarder
named Craig Kelly. - Oh!
- Good style

Full Transcript

00:00:01.000 --> 00:00:02.005
He was like, "That guy knows
00:00:02.584 --> 00:00:04.667
how to design a great snowboard."
00:00:04.075 --> 00:00:07.375
- But meanwhile, you had this archetype
00:00:07.459 --> 00:00:10.334
of the modern pro snowboarder named Craig Kelly.
00:00:10.417 --> 00:00:11.625
- Oh! - Good style.
Duration
12 seconds
Views
39
Timestamp in Movie
00:33:57
Uploaded
May 11, 2025
Genres
documentary, sport
Production
Red Bull Media House,HBO Sports

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Movie Summary

An irreverent entrepreneur overcomes a series of adversities to create a new sport- and unexpectedly launches a global cultural phenomenon: snowboarding.
- Craig Kelly rode with Sims, and he clearly had style. - Dear Rider: The Jake Burton Story 00:36
- Craig Kelly rode with Sims, and he clearly had style.
Tom's sittin' there saying, - Dear Rider: The Jake Burton Story 00:12
Tom's sittin' there saying,
I need to license the name." - Dear Rider: The Jake Burton Story 00:27
I need to license the name."
One of the things Craig said to Jake directly was, - Dear Rider: The Jake Burton Story 00:57
One of the things Craig said to Jake directly was,
- And then we appealed the whole thing, - Dear Rider: The Jake Burton Story 00:37
- And then we appealed the whole thing,
And thanks again to Sims - Dear Rider: The Jake Burton Story 00:06
And thanks again to Sims
And thanks to the Ninth District Court of Appeals - Dear Rider: The Jake Burton Story 00:05
And thanks to the Ninth District Court of Appeals
[cheers and applause] - Dear Rider: The Jake Burton Story 00:15
[cheers and applause]
- He would go dark sometimes and get super frustrated. - Dear Rider: The Jake Burton Story 00:07
- He would go dark sometimes and get super frustrated.
- So competitive, would never take no as an answer. - Dear Rider: The Jake Burton Story 00:05
- So competitive, would never take no as an answer.
- Sorry, you guys. I mean, I get too, uh-- - Dear Rider: The Jake Burton Story 00:09
- Sorry, you guys. I mean, I get too, uh--
- Once snowboarding started to hit critical mass, - Dear Rider: The Jake Burton Story 00:10
- Once snowboarding started to hit critical mass,
Bob Weber had the foresight - Dear Rider: The Jake Burton Story 00:34
Bob Weber had the foresight
- It's a good, savvy business move, - Dear Rider: The Jake Burton Story 00:31
- It's a good, savvy business move,
- Biggest PR fuckup of my life. - Dear Rider: The Jake Burton Story 00:15
- Biggest PR fuckup of my life.
He would bring the mattress down to the living room - Dear Rider: The Jake Burton Story 00:09
He would bring the mattress down to the living room
- Now we're driving down the road. - Dear Rider: The Jake Burton Story 00:04
- Now we're driving down the road.
Here we are. You got the little barn, - Dear Rider: The Jake Burton Story 00:04
Here we are. You got the little barn,
- Really nice to have those many years together - Dear Rider: The Jake Burton Story 00:06
- Really nice to have those many years together
- You take a left. I take right. - Dear Rider: The Jake Burton Story 00:04
- You take a left. I take right.