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Dear Rider: The Jake Burton Story

I need to license the name." Vision took overthe Sims team. - Vision Streetwear wasmuch...

I need to license the name." Vision took over
the Sims team. - Vision Streetwear was
much more of a skateboard and an apparel company,
and they were not as interested in the sport
of snowboarding. And then Craig decided
to make a move. - Craig, he actually
approached me and said, "Hey, do you think
Jake and you would be open to taking me on
as a team rider?" And I said, "Oh, my God." Like"--
[laughing] You know, act real cool

Full Transcript

00:00:01.000 --> 00:00:03.917
I need to license the name."
00:00:04.000 --> 00:00:06.167
Vision took over the Sims team.
00:00:06.025 --> 00:00:08.417
- Vision Streetwear was much more of a skateboard
00:00:08.005 --> 00:00:11.084
and an apparel company, and they were not
00:00:11.167 --> 00:00:13.375
as interested in the sport of snowboarding.
00:00:13.459 --> 00:00:15.667
And then Craig decided to make a move.
00:00:15.075 --> 00:00:17.667
- Craig, he actually approached me and said,
00:00:17.075 --> 00:00:20.334
"Hey, do you think Jake and you would be open
00:00:20.417 --> 00:00:22.667
to taking me on as a team rider?"
00:00:22.075 --> 00:00:24.000
And I said, "Oh, my God."
00:00:24.084 --> 00:00:25.000
Like"-- [laughing]
00:00:25.084 --> 00:00:26.792
You know, act real cool.
Duration
27 seconds
Views
60
Timestamp in Movie
00:34:54
Uploaded
May 11, 2025
Genres
documentary, sport
Production
Red Bull Media House,HBO Sports

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Movie Summary

An irreverent entrepreneur overcomes a series of adversities to create a new sport- and unexpectedly launches a global cultural phenomenon: snowboarding.
One of the things Craig said to Jake directly was, - Dear Rider: The Jake Burton Story 00:57
One of the things Craig said to Jake directly was,
- And then we appealed the whole thing, - Dear Rider: The Jake Burton Story 00:37
- And then we appealed the whole thing,
And thanks again to Sims - Dear Rider: The Jake Burton Story 00:06
And thanks again to Sims
And thanks to the Ninth District Court of Appeals - Dear Rider: The Jake Burton Story 00:05
And thanks to the Ninth District Court of Appeals
[cheers and applause] - Dear Rider: The Jake Burton Story 00:15
[cheers and applause]
- He would go dark sometimes and get super frustrated. - Dear Rider: The Jake Burton Story 00:07
- He would go dark sometimes and get super frustrated.
- So competitive, would never take no as an answer. - Dear Rider: The Jake Burton Story 00:05
- So competitive, would never take no as an answer.
- Sorry, you guys. I mean, I get too, uh-- - Dear Rider: The Jake Burton Story 00:09
- Sorry, you guys. I mean, I get too, uh--
- Once snowboarding started to hit critical mass, - Dear Rider: The Jake Burton Story 00:10
- Once snowboarding started to hit critical mass,
Bob Weber had the foresight - Dear Rider: The Jake Burton Story 00:34
Bob Weber had the foresight
- It's a good, savvy business move, - Dear Rider: The Jake Burton Story 00:31
- It's a good, savvy business move,
- Biggest PR fuckup of my life. - Dear Rider: The Jake Burton Story 00:15
- Biggest PR fuckup of my life.
He would bring the mattress down to the living room - Dear Rider: The Jake Burton Story 00:09
He would bring the mattress down to the living room
- Now we're driving down the road. - Dear Rider: The Jake Burton Story 00:04
- Now we're driving down the road.
Here we are. You got the little barn, - Dear Rider: The Jake Burton Story 00:04
Here we are. You got the little barn,
- Really nice to have those many years together - Dear Rider: The Jake Burton Story 00:06
- Really nice to have those many years together
- You take a left. I take right. - Dear Rider: The Jake Burton Story 00:04
- You take a left. I take right.
Ultratron dish, commonly known as the Vermont state flower. - Dear Rider: The Jake Burton Story 00:05
Ultratron dish, commonly known as the Vermont state flower.
With this apparatus, you can watch football games - Dear Rider: The Jake Burton Story 00:13
With this apparatus, you can watch football games
- I started out working in this shop - Dear Rider: The Jake Burton Story 00:14
- I started out working in this shop