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I started out working in this shop
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Dear Rider: The Jake Burton Story

I started out workingin this shop that sold Burton products. And after the Mystery Air, I...

I started out working
in this shop that sold Burton products. And after the Mystery Air, I heard Burton was
gonna hire sales reps, and they never had
reps before. I just had this feeling that
I wanted to be a part of it

Full Transcript

00:00:01.000 --> 00:00:02.075
- I started out working in this shop
00:00:02.833 --> 00:00:04.833
that sold Burton products.
00:00:04.916 --> 00:00:06.208
And after the Mystery Air,
00:00:06.291 --> 00:00:08.125
I heard Burton was gonna hire sales reps,
00:00:08.208 --> 00:00:09.375
and they never had reps before.
00:00:09.458 --> 00:00:13.005
I just had this feeling that I wanted to be a part of it.
Duration
14 seconds
Views
33
Timestamp in Movie
00:40:38
Uploaded
May 11, 2025
Genres
documentary, sport
Production
Red Bull Media House,HBO Sports

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Movie Summary

An irreverent entrepreneur overcomes a series of adversities to create a new sport- and unexpectedly launches a global cultural phenomenon: snowboarding.
When I first started, Jake was super intimidating. - Dear Rider: The Jake Burton Story 00:17
When I first started, Jake was super intimidating.
And the ski side people are wearing ties - Dear Rider: The Jake Burton Story 00:05
And the ski side people are wearing ties
And then you went to the snowboard side, dude, - Dear Rider: The Jake Burton Story 00:05
And then you went to the snowboard side, dude,
[crowd talking, cheering] - Dear Rider: The Jake Burton Story 00:10
[crowd talking, cheering]
- And all of a sudden, skiing was stale - Dear Rider: The Jake Burton Story 00:07
- And all of a sudden, skiing was stale
- That's when the ski companies started - Dear Rider: The Jake Burton Story 00:22
- That's when the ski companies started
- Everyone was pro partying, going apeshit. - Dear Rider: The Jake Burton Story 00:04
- Everyone was pro partying, going apeshit.
- I drank a lot of Jack Daniel's last night, - Dear Rider: The Jake Burton Story 00:05
- I drank a lot of Jack Daniel's last night,
[tense music] - Dear Rider: The Jake Burton Story 00:06
[tense music]
[giggling] - Dear Rider: The Jake Burton Story 00:09
[giggling]
- Well, snowboarding's gonna keep growing, - Dear Rider: The Jake Burton Story 00:07
- Well, snowboarding's gonna keep growing,
- We started to have kids in the '90s. - Dear Rider: The Jake Burton Story 00:05
- We started to have kids in the '90s.
[laughing] - Dear Rider: The Jake Burton Story 00:10
[laughing]
Closest next of kin was at the scene. - Dear Rider: The Jake Burton Story 00:04
Closest next of kin was at the scene.
- Our family was getting bigger - Dear Rider: The Jake Burton Story 00:09
- Our family was getting bigger
- The company was trying to mature, - Dear Rider: The Jake Burton Story 00:05
- The company was trying to mature,
You worked hard and you play hard, - Dear Rider: The Jake Burton Story 00:07
You worked hard and you play hard,
- Those kids, I learned so much from them. - Dear Rider: The Jake Burton Story 00:28
- Those kids, I learned so much from them.
- Right around then is when - Dear Rider: The Jake Burton Story 00:12
- Right around then is when
- Ah! - [yells] - Dear Rider: The Jake Burton Story 00:38
- Ah! - [yells]