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It was Jake inheriting that event
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Dear Rider: The Jake Burton Story

It was Jakeinheriting that event that gave him the people to help evangelize the sportfor...

It was Jake
inheriting that event that gave him the people to help evangelize the sport
for him in a way that was tactile

Full Transcript

00:00:01.000 --> 00:00:03.075
- It was Jake inheriting that event
00:00:03.833 --> 00:00:05.125
that gave him the people
00:00:05.208 --> 00:00:07.025
to help evangelize the sport for him
00:00:07.333 --> 00:00:09.000
in a way that was tactile.
Duration
9 seconds
Views
28
Timestamp in Movie
00:22:27
Uploaded
May 11, 2025
Genres
documentary, sport
Production
Red Bull Media House,HBO Sports

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Movie Summary

An irreverent entrepreneur overcomes a series of adversities to create a new sport- and unexpectedly launches a global cultural phenomenon: snowboarding.
- And then Stratton signed up to do the event. - Dear Rider: The Jake Burton Story 00:09
- And then Stratton signed up to do the event.
Then we named the event - Dear Rider: The Jake Burton Story 00:17
Then we named the event
- We are now in Japan 45,000, I don't know, 50,000. - Dear Rider: The Jake Burton Story 00:06
- We are now in Japan 45,000, I don't know, 50,000.
- People could just post up right at the finish line - Dear Rider: The Jake Burton Story 00:13
- People could just post up right at the finish line
- Women were always a big part of the community, - Dear Rider: The Jake Burton Story 00:21
- Women were always a big part of the community,
[cheers and applause] - Dear Rider: The Jake Burton Story 00:06
[cheers and applause]
- You figured out that getting ski resorts - Dear Rider: The Jake Burton Story 00:22
- You figured out that getting ski resorts
We had to certify people, you know, 'cause he said - Dear Rider: The Jake Burton Story 00:05
We had to certify people, you know, 'cause he said
Snowboarding was perceived as the antithesis of skiing. - Dear Rider: The Jake Burton Story 00:08
Snowboarding was perceived as the antithesis of skiing.
[recorder beeps] - Dear Rider: The Jake Burton Story 00:07
[recorder beeps]
- People used to have to go through a mandatory lesson, - Dear Rider: The Jake Burton Story 00:08
- People used to have to go through a mandatory lesson,
We had to be the assholes for a minute there. - Dear Rider: The Jake Burton Story 00:04
We had to be the assholes for a minute there.
- We ran it for a full year that way, - Dear Rider: The Jake Burton Story 00:09
- We ran it for a full year that way,
- Once we got Stratton, we leveraged that - Dear Rider: The Jake Burton Story 00:17
- Once we got Stratton, we leveraged that
- If you ask them very nicely to leave, - Dear Rider: The Jake Burton Story 00:28
- If you ask them very nicely to leave,
- Stratton at this point is probably more interested-- - Dear Rider: The Jake Burton Story 00:13
- Stratton at this point is probably more interested--
- But these resorts, - Dear Rider: The Jake Burton Story 00:12
- But these resorts,
[exciting music] - Dear Rider: The Jake Burton Story 00:40
[exciting music]
We didn't know what the hell we were doing, - Dear Rider: The Jake Burton Story 00:07
We didn't know what the hell we were doing,
My first impression was, "The guy is crazy. - Dear Rider: The Jake Burton Story 00:12
My first impression was, "The guy is crazy.