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[laughs] - The sport itself can be
traced back to Jake Burton, an iconoclast who,
starting in the late '70s, taught the world
how to surf on snow. - When I started Burton,
I had no idea that the sport would
get this big. I saw it as, like, a back hill
alternative to skiing
traced back to Jake Burton, an iconoclast who,
starting in the late '70s, taught the world
how to surf on snow. - When I started Burton,
I had no idea that the sport would
get this big. I saw it as, like, a back hill
alternative to skiing
Full Transcript
00:00:01.000 --> 00:00:02.458
- [laughs]
00:00:02.541 --> 00:00:05.291
- The sport itself can be
traced back to Jake Burton,
00:00:05.375 --> 00:00:07.833
an iconoclast who,
starting in the late '70s,
00:00:07.916 --> 00:00:10.666
taught the world
how to surf on snow.
00:00:10.075 --> 00:00:13.000
- When I started Burton,
I had no idea
00:00:13.083 --> 00:00:14.333
that the sport would
get this big.
00:00:14.416 --> 00:00:16.916
I saw it as, like, a back hill
alternative to skiing.
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Movie Summary
An irreverent entrepreneur overcomes a series of adversities to create a new sport- and unexpectedly launches a global cultural phenomenon: snowboarding.