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Right around then is when
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Dear Rider: The Jake Burton Story

Right around then is when we hadour first big journalist. And we wined and dined her,and...

Right around then is when we had
our first big journalist. And we wined and dined her,
and we're like, "We're gonna get
some great press," and she just totally
slammed our culture

Full Transcript

00:00:01.000 --> 00:00:03.125
- Right around then is when
00:00:03.208 --> 00:00:06.792
we had our first big journalist.
00:00:06.875 --> 00:00:08.625
And we wined and dined her, and we're like,
00:00:08.708 --> 00:00:10.167
"We're gonna get some great press,"
00:00:10.025 --> 00:00:12.417
and she just totally slammed our culture.
Duration
12 seconds
Views
17
Timestamp in Movie
00:43:36
Uploaded
May 11, 2025
Genres
documentary, sport
Production
Red Bull Media House,HBO Sports

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Movie Summary

An irreverent entrepreneur overcomes a series of adversities to create a new sport- and unexpectedly launches a global cultural phenomenon: snowboarding.
- Ah! - [yells] - Dear Rider: The Jake Burton Story 00:38
- Ah! - [yells]
That unites us all. - Dear Rider: The Jake Burton Story 00:23
That unites us all.
- What I love about snowboarding is, - Dear Rider: The Jake Burton Story 00:09
- What I love about snowboarding is,
- To do what I feel like doin' - Dear Rider: The Jake Burton Story 00:11
- To do what I feel like doin'
- Snowboarding to me is freedom. - Dear Rider: The Jake Burton Story 00:04
- Snowboarding to me is freedom.
[atmospheric bass music] - Dear Rider: The Jake Burton Story 00:21
[atmospheric bass music]
The top, the base, - Dear Rider: The Jake Burton Story 00:27
The top, the base,
- Snowboarding's got so much attitude - Dear Rider: The Jake Burton Story 00:15
- Snowboarding's got so much attitude
Which was, to traditional design, - Dear Rider: The Jake Burton Story 00:23
Which was, to traditional design,
- We took a page from Madonna's sex book - Dear Rider: The Jake Burton Story 00:05
- We took a page from Madonna's sex book
We scratched it out and replaced it - Dear Rider: The Jake Burton Story 00:08
We scratched it out and replaced it
- A lot of resorts, they just said, - Dear Rider: The Jake Burton Story 00:07
- A lot of resorts, they just said,
You know, you gotta live sort of on the edge - Dear Rider: The Jake Burton Story 00:06
You know, you gotta live sort of on the edge
- It was freaking full-on - Dear Rider: The Jake Burton Story 00:09
- It was freaking full-on
That confluence of music, art, sport, life, - Dear Rider: The Jake Burton Story 00:11
That confluence of music, art, sport, life,
[Biz Markie's "Bodyrock"] - Dear Rider: The Jake Burton Story 00:07
[Biz Markie's "Bodyrock"]
The top riders are here today to show us, you, the people, - Dear Rider: The Jake Burton Story 00:15
The top riders are here today to show us, you, the people,
- ♪ Coming right out of your speakers ♪ - Dear Rider: The Jake Burton Story 00:38
- ♪ Coming right out of your speakers ♪
Network television was like, "How can we cash in?" - Dear Rider: The Jake Burton Story 00:07
Network television was like, "How can we cash in?"
- Here is the first woman to spin off the big jump. - Dear Rider: The Jake Burton Story 00:10
- Here is the first woman to spin off the big jump.